Marketing Book Review: New addition to my top 10 best list of all time best marketing books — “How to Be a Power Connector” - Online and Info Product Marketing

Marketing Book Review: New addition to my top 10 best list of all time best marketing books — “How to Be a Power Connector”


Wow, I'm really excited.

It's VERY rare that I stumble across a new marketing book that deserves to be in my top 10 list of all time best marketing books.  And even fewer get their own Marketing Book Review here on my blog or in my ezine. So I feel darned lucky and excited today to have found a new one.  This book can very literally change your entire future in Internet marketing and business. And do it at virtually zero cost.  If you think I know anything at all about business or marketing, then buy this book, read it, then do it.  By the way, I have millions in sales and approximately 4,000 books in my libraries to back up that statement.  Not that I'm boasting…but some people discount everything they read on the Internet unless you slap  them over the head with it!  lol.

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Video:  Marketing Book Review — How to Be a Power Connector

Did you get a sense for my excitement in the video?  If you did, PLEASE like, comment and share.  This is how I know you want me to do more book reviews.  If I don't get comments, likes and shares, then I'll know you aren't interested in anymore book reviews.

Of course, one of your questions might be, “But will it REALLY pay off in money you can pay your bills with?”

Well, on page 156 Judy quotes a study by Lewis Schiff, executive director of the Inc. Business Owners Council. They surveyed 800 business owners and found that 96 percent of business owners with companies worth $30 million or more believed “knowing the right people' mattered in their success!  Plus, I can tell you from personal experience, staying in the pipeline of information flow in Internet marketing is very important.

Here's a breakdown of the chapters in the book:

1:   The power of high-value, strategic connections
2.  Friends, allies, and power connectors
3.  Make your network wide, deep and robust
4.  The right ecosystems will determine your success
5.   The Power Connector mindset
6.   Prepare to Power Connect
7.  Target, connect and engage — maximize your time with every connection
8.  Reconnect, assess and activate, and multiply value
9.  Connect your connections for added success
10.  Power Connecting Strategies for social media and conferences
11.  Connected women:  Building success one relationship at a time
12.  Power Connections are connections first
Afterword:  Top 10 tips from the Titanium Rolodex

The subtitle of the book is:  The 5+50+100 Rule for turning your business network into profits

That's a GREAT headline or subtitle.

The author, Judy Robinett, is known as “the woman with the titanium digital Rolodex.”  Forbes and the New York Times labeled her as “a new breed of Power Connector.”

Here's Why I Think How To Be a Power Connector Is A Total Game Changer That Doesn't Cost You a Penny To Implement

Whether you are an old crusty veteran OR you're brand new, the strategies in this book will have some of the biggest payoffs of anything you can do bar none.  And they don't cost you anything to implement other than your time. And really, you ALREADY spend the time but don't do it deliberately with a plan and intention.  That's why I decided to do a marketing book review on it.  I've only done a few of these.  If I see a lot of positive comments, likes and shares on this post, I'll do more of them.

Here are a few highlights:

Page 151:  A cool mindmap that shows you how to map out “power circles.”  That is really darned cool.  Normally, I see stuff like that as gimmicks….but in this case. NO!  This is neat stuff.

Page 136:  Shows you how to do a little spreadsheet where you list the person's name, role (banker, teacher, supplier, etc) in a spreadsheet, location, ecosystem (friend, business, community, etc), Power Circle (key 5, 50 or 100), resources they have access to and their influence score.

THAT is an awesome idea….

Instead of teasing you with content in this marketing book review, I'll share a few SPECIFIC IDEAS I got for myself from How to Be a Power Connector.

1.  Within 7 days of making a new power connection, send something of value in the mail or via email or Facebook. 

That is a fantastic habit to get into. And it puts you in the category of a GIVER not a taker in that person's mindset.  Maybe you send an article or article link, an idea or something else that would be of value to them.  Value is defined as something the OTHER PERSON wants or needs, NOT what YOU think is valuable!  It's for them, not for you.

I caution you to do this WITHOUT an expectation of return.  I've had people get pissed at me because they sent me something of value and I didn't respond or gush over it.  You're POSITIONING yourself as a giver. That's all.  In the book on page 142 she says Secret 6 is to “Give without expecting a return.”  This is the BIGGEST mistake I'e seen people do with me over the years.

They give some small or substantial thing ONE freaking time and expect it to open the floodgates!  It's CONSISTENCY that counts.  I can tell you right now, in 20+ years in business, I've not really seen one person do this that I can recall.

2.  Every month send something of value to your top 100.

I love that idea also.  It reminds me of how real estate agents work a “people farm.”  That's what this actually is.  In real estate the term “farming” refers to taking a geographical area and sending something to or making contact with every hom in that geographical area monthly.  You typically get a 10 to 1 return on any funds spent on farming.

However, the strategies in How to Be a Power Connector don't require you to spend any money at all unless you want to.

Here's another EXTREMELY IMPORTANT point.  You're “people farming” 50 people weekly and 100 monthly.  What I've observed over the years is that someone saw me as their people farm.  ONE PERSON. I was it!  And they sent me 1 or 2 cards or postcards.  Or one small gift certificate.  I didn't immediately jump on the phone with them, they got either discouraged or pissed and stopped!

That's NOT how you do it!  OMG.  That's why this book is so absolutely critical. It's the first time I've ever seen someone really spell it out.

3.   Every 3 months send something of value to everyone in your people farm (everyone in your Rolodex).

Again, that is a fantastic reminder.  And I love the way Judy really spells it out clearly.

4.  Map out what you NEED to reach your goals and then plug in Power Connections to fill in the gaps.

This is a real game changer.  Instead of lamenting that you don't know what you need to know, don't have the  resources, don't have whatever, you DELIBERATELY plan out making new Power Connections to fill in the gaps!  Sheer brilliance.

5.  Make a list of folks you want to add to your Power Circles

This is a logical extension of #4.

What I found is that my mindset TOTALLY CHANGED.  All of a sudden when I had a roadmap to take my connections to an entirely new level, I started thinking of tons of people I could add to my top 50 and top 100!

When you're starting out, the people you add will be those you meet in forums, on Facebook, via other social media.  You don't need to have Dan Kennedy, me or Jay freaking Abraham in your Power Circles to take your success to levels beyond where it is now!

6.  Learn to ask appropriately with the right timing and in the right way

This is another EXTREMELY important thing.  On page 201 she explains how to do this.  If you want to learn how to be a Power Connector, this is absolutely essential. I can't understate the importance of it because so many people get it wrong!

There's an art to asking. I'm a person that virtually never asks things from my friends, except a few very, very close ones.  But I can see from reading this that the key is to learn to ask in the right way.  That opens up doors of opportunities! Very exciting concept.

On the flip side, some people are great at asking but there are strings attached.  Judy discusses that blunder also. Some people GIVE but with strings attached.  That's another very common blunder.

Get How to Be A Power Connector FREE

I promised at the start to show you how to obtain a copy of How to Be a Power Connector free.

Method one:  Comment on this video.  I'll choose one person to receive a free copy based on the value of your post to others. You will be notified by the email you used to post with.  You need to respond to my support desk within 7 days with your address to receive your copy if you're the winner.

Method two:  Here's my offer:  My Profit Planner print edition runs from January to December. So 1/2 of it can't be used since this is June.  Here's what I'll do.  Get the Option B Gold at $197 and I'll send you a copy of How to Be a Power Connector via Amazon for free as your bonus.  Here is the scoop on the Profit Planner:

1.  Go here and read the details:

2. Buy the Gold option at $197
The conference calls referenced in the PDF have been held and are in the member's area already.  All events referenced have already been held and are recorded.

3.  Post your receipt to my support desk along with your mailing address for the book and a phone for UPS.

If you ALREADY OWN the Profit Planner, then post to my support desk and let me know you want the Free Power Connector Book Offer but you need another $200 product to buy.  I'll look at your account and find a substitute for you, or you can recommend one.

Was This Issue of Value To You?

 If it was, please like, comment and share so I'll know you want me to do more book reviews.

Best wishes,

Marlon Sanders

Download a PDF of this newsletter issue:


If you want me to do another Marketing Book Review similar to his one, please like, share and comment.

Internet marketing road not taken

The Road Not Taken

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim
Because it was grassy and wanted wear,
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I marked the first for another day!
Yet knowing how way leads on to way
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.

Robert Frost

  • Hello Marlon – just wanted to let you know I loved the review – and appreciate that you’ve pointed out some of the top take-aways and listed their page numbers so a person can get right to the nitty gritty immediately.
    Thank you again for the no fluff, no nonsense approach so characteristic of you – to the point every time! 🙂

  • Donovan says:

    Your Top Ten All time book is very high praise for any book. The strategy that were used 10, 20 years ago, to net work, have changed. We live in a global community where we can connect instantly in so many different ways with people all over the world, but I think a lot of people don’t use the technology we have today to do so. What came through to me in your video is that this is a how to book that will make a change in anyone’s life, if they follow and put into action the steps that are outlined in this book. As usual Marlon your excitement, in the video, comes through loud and clear. I love it!

  • Awesome book review Marlon. Sounds like a really interesting read. Anything that will help me develop more powerful and meaningful connections I’m willing to take a look at. Have a good one!

  • Michelle Williams says:

    That was a powerful video. Marlon know how to wake up people. He sounded very excited and enthused about being a “power connector”. He has an unsatiable taste for providing content and information.

  • @torsten64 says:

    RT @AlSmith2003: New addition to my top 10 best marketing books list of all time, “How to Be a Power Connector” via …

  • @EJMorris says:

    Book Review: New addition to top 10 best list marketing books — “How to Be a Power Connector” via @marlonsanders

  • EJ Morris says:

    Wow Marlon .. You Sold me ! After your Video review I just gotta Own the book ‘How to be a Power Connector”… Benefits… Benefits…Your video headline delivery shouts with “Must Have Benefits” for me!

    See the link to Judy Robinett being interviewed by Devin Thorpe. Awesome Power Connection Explosion right here ! Thanks.

  • Michael Lambert says:

    So freakin awesome…hope you know you’re gonna get a flood of folks that want to make YOU their new power connection (including me).

  • @AlSmith2003 says:

    New addition to my top 10 best marketing books list of all time, “How to Be a Power Connector” via @marlonsanders

  • Chirag says:

    This is an amazing book review for a great topic. Thank you for letting us know about this book. I can not agree more about the importance of connections and network. I had developed some of my own methods like sending photographs with personalized messages or hand written postcards etc. But a whole book with methodologies is just too cool. Marlon, please share list of all 10 books and detailed reviews like this. Thanks again!

  • This is just some observations from not only my experience, but of others who I have seen implement this type of thing. I have not read this book, but have read others through the years similar to it. The implementations IS the key to getting this to work. Understanding the nuances of how this works is also vital for it to getting git to work. Most will give it a quick read and then excitedly implement and fail then wonder why.

    Point #2 is what many social networking is based on and is usually not implemented properly. The whole key is having something of value to present in not only your product, but in the information you present. It seems people get so aught up in the implementation and forget it is a REAL person they are dealing with and assume what is of value to them.

    The other places to really screw this up is to think, “Now I have this power hitter in my business and they will do the heavy lifting and I will relax and let the money flow in”. Nobody is going to care about your business like you do. Nobody will make it successful but you. The “Power Hitter” may not be able to market your business if it is too far out of alignment with what they do. They may not produce “fantastic” results for you or any results at all.

    I have seen too many people slack off when they get a power person in their group and when things fall apart wonder what happened. They may produce “extra” revenue, the main revenue will still be up to you to produce.

    Like anything else this knowledge is a good tool to have but ultimately it is what you do in your business which matters the most and this is why most fail as they won’t go the extra length to actually plan and think about the nuances.

    Marketing, in any form, is more than just getting people on a list. Just as racing is more than putting a car on a track and going really fast. The old saying is true, “People don’t care about how much you know until they see how much you care about them”

    This all boils down to being a “people person” and being able to communicate effectively. If you don’t have the base first, any building will collapse. Of course the flip side is some, when trying to get these “heavy hitters” become cyber-stalkers…

  • @marlonsanders recommended a book. I’ve already picked it up and I’ll also recommend it to others. Learn more at

  • John Antaya says:

    WOW! Marlon, your excitement about this book is really something. From what you’ve said and what is written, even I now feel that this book is everything you said it is. Guess I’ll just have to go and get “How To Be A Power Connecteor” in order to really enjoy the same enthusiasm as you are having with this one.

    Thank You


  • Aaron Young says:

    Great review for “How To Be A Power Connector” Marlon! I’m heading over to Amazon to purchase it right now.

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