MISSED OUT On $2,000 In Sales — Today!
Marlon’s Marketing Minute
This week’s ARTICLE:
You Just MISSED OUT On $2,000 In Sales — Today!
Subtitle: How To Get Your $2,000 NEXT Saturday Instead
This article is money in the bank!
— Why you JUST missed out on $2,000 today
— How to reclaim your money next Saturday
— Outline for a 3 hour sales letter
— Can you create info products in 48 hours?
— The goofy mistake a friend of mine made
— Why you should join Clickbank
Pass this along to a friend who needs it.
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Put it up and announce it on Facebook, Twitter, your blog,
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This IS an article people will want to read. You WILL make
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P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.
Then hit me back on my blog.
I personally comment back. Let me hear from YOU!
PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
I’m here every week delivering rock solid content based on years
Marlon’s Marketing Minute
Vol. 4, #14, April 11, 2009
This issue contains:
A. Sponsor Advertisement: How To Become An Expert At
Stuffing Recurring Payments Every Month Into Your Bank Account
— In Only One Weekend
B. Announcements from Marlon (Important)
C. Main Article: You Just MISSED OUT On $2,000 In Sales — Today!
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
How To Become An Expert At Stuffing Recurring Payments Every
Month Into Your Bank Account — In Only One Weekend
This course will make you an instant expert at what we
call the “continuity business,” which means getting money
in your bank account every month on autopilot.
It’s not cheap but worth every penny. I just say Ryan
and Perry a few weeks ago and their course totally rocks.
B. Announcements from Marlon
==> Grab this FREEBIE
a. I sent you a passionate email about a freebie being
offered by my long time friend Paul Myers. It’s 100+ pages
of all content. Snag this puppy. Seriously.
It’s a FREEBIE!
b. Also, I sent you an email with a video about Affiliate
c. Follow me on Twitter
This way, if you don’t get my emails, you get my Twitters.
You’ll want to use Tweetdeck.com to follow me. Just download
the freebie software there. Very easy to use.
d. ==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!
I’ve just released “The Best Of Marlon Sanders”
Give it away to your friends or list and snag affiliate
commissions as well as prizes.
e. ==> Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.
f. ==> Small Group Leaders
The CD’s have been mailed. You should get them this next
week or that’s what I expect. You should already have access
to the Dashboards. If you don’t, go here.
If you’d rather have a refund, you can go there.
The GOOD NEWS is that we are 98% done. We really did a lot
of work cleaning up the products and makin’ ’em high quality
g. PayPerClickNinja Is Coming Soon!
C. MAIN ARTICLE
You Just MISSED OUT On $2,000 In Sales — Today!
Subtitle: How To Get Your $2,000 NEXT Saturday Instead
By Marlon Sanders
Here is an email I just sent to a new friend I made online,
You must MISSED out on $1,000-$2,000 in sales.
Why? Because I’m writing my Sat. ezine and wanted to put in a
plug for 3hourXXX.com and there is no affiliate or clickbank link at
Bro, seriously. Raise the price to $47 and stick it on Clickbank then
put the link there.
If you wanna sell it cheaper, you can give your customers a coupon.
So how does this apply to YOU since your name probably isn’t Jason?
Here’s why YOU also missed out on $2,000 in sales today and how
you can RECLAIM your money next weekend.
Every Saturday I send out an ezine to my list. Usually, just by
sending it this ezine brings in $1,000 to $3,000 in sales.
Now, if you think that’s just because I have a big list — NOT
true. It isn’t how big your list is. It’s the open rate and how
many people click.
My friend Lee McIntyre gets huge response from a list 5X smaller
You don’t gotta have a huge list. But you gotta have A list.
And you gotta send out content and pitches or promotions. Now,
personally, I like sending out my content as an ezine.
But you could just as easily send out content in a video or
audio format, if you prefer doing video or audio vs. writing.
What’s important is that you provide VALUE to your audience and
build a relationship.
If you don’t have Ockham’s Razor you’re really so far out of
the loop on this, I can’t even tell you. Dozens of people have
raved about it. OK, that’s my plug.
To continue, my friend Jason is ALSO missing out on money just as
YOU likely are. Why? Because at the stupid bottom of 3hourXX.com
he ain’t got a CLICKBANK or affiliate link.
Now, I almost always have my link to our affiliate program at the
top of the page, the bottom or both.
It doesn’t cost much to throw your product up on Clickbank and
honestly, what’s the WORST thing that can happen? Someone stumbles
across your site and accidentally decides to make you $250, $500
or $1,000 or more without you raising a finger?
This past week, I got over 1,500 subscriptions at this site:
But I haven’t figured out who sent the traffic yet. I’m gonna hunt
them down so I can thank them. But those subscriptions were ALL
automated. Just because someone could easily promote the stupid
“But Marlon, I ain’t got a product to PROMOTE and I don’t have a
THAT, my friend, is exactly why I was GONNA tell you ’bout the killer
product Jason has.
Because he has one of the best products I’ve seen (maybe the best)
on how to write a sales letter in 3 hours. Really good stuff.
But let me give you the short version here:
Study sales letters that are used to sell a product cheap — you
know, for $7-$50. Here is what you’ll discover:
1. There’s a good headline
2. There’s an engaging opening sentence
3. There’s a story that explains the credibility of the person
or the results they or someone else got with a secret, system
4. There’s an announcement of a product
5. There are benefits
4. There are bullet points
5. There’s a price and an explanation of the value
6. There’s a guarantee
7. There’s a bonus for acting today
8. There are testimonials
You need to PRACTICE writing sales letters like that. Get
a group of headlines together, bullet points, some stock or
You can crank out a sales letter like that in no time flat.
Literally in one to three hours with just a little practice.
Or you can do it as a video (screen capture) using Camtasia
The letter is MOSTLY a headline, bullets, guarantee and
I have a product that gives you headline templates, bullet
templates and goes through the rest. That product is at
Instead of selling Jason’s product, I’ll pitch my own. But
you don’t need my product to do this.
1. Go to http://www.7dollaroffers.com
2. Do NOT spend any money there or you’re gonna get sidetracked
3. Print out the sales letters that make you WANT to spend money
4. Develop your own template based ON them
5. Do NO copy exact wording. You copy IDEAS not words
Now, my friend Jason JUST missed out on ANOTHER $1,000 to $2,000
because he doesn’t have an affiliate link or Clickbank link at
the bottom of his site on FAST product creation.
Now, I have a GREAT Dashboard on creating info products —
Product Dashboard. However, it takes six weeks to do the whole
deal. And what occurs to me is a LOT of you just will never do it.
I don’t know why. But you won’t.
Now, in the old days I used to sell “How to Create Your Own Products
In 2 Hours” which later became “How to Create Your Own Products In
I taught people how to do it with audio and transcripts:
By today’s standard, I need to update that product. Don’t get me
wrong. It STILL works. One of my friends has grossed several
hundred thousand dollars just using that method.
But it needs to have some of the newest stuff in it.
Anyway, Jason has a GREAT way to create your own reports in 48
hours. Soon as he gets me an affiliate link, I’ll tell you
all ’bout it.
In the meantime, here’s what I want you to realize — You CAN
product 7-15 page reports and sell them for $7 to $15. And you
can do it by next weekend.
That INCLUDES having a little sales letter done with a catchy
headline, opening paragraph or two, story, bullet points,
guarantee and reason to act today.
For the report, what you do is GRAB some of those reports you’ve
bought or downloaded and just FOLLOW a simple format for writing
— Question and answer
That’s a GREAT outline for a report you can write in a day or two.
Jason actually does his research for these reports in only an
hour or two.
You don’t need to spend a MONTH getting out a product.
Get it OUT the door with a SIMPLE sales letter and see if it
The HARDEST thing you do in business is get a new customer.
So you want to TEST your idea and see if people will BUY!
Now you have a sales letter and a product.
The LAST thing you need is traffic.
1. At minimum join Clickbank and put the link on the sales
2. Create a simple page that explains the benefits of your
a. Open Front Page or Dreamweaver.
b. Insert table
c. Type out the scoop on your affiliate program
d. If you created or had created a graphic for your sales
letter, put that at the top of the page but it isn’t necessary.
3. In your signature of your posts in online forums, put a link
to your affiliate sign up link:
“Get $39 per sale on a $47 product”
If you’re doing a $7-$10 product, then your commission is
So let’s go back to how I began this letter:
“You just missed out on $2,000.”
1. You probably aren’t sending out a weekly ezine or content.
Solution: Read my formula in Ockham’s Razor if you have it
and DO IT! Don’t just read it. Do it even if what you do is
less than brilliant or perfect.
2. You aren’t getting really good at cranking out $7-$47
products, reports and ebooks in a few days.
3. You don’t have a system to whip out a basic “good enough”
sales letter in 3 hours.
4. You don’t have an affiliate or Clickbank link at the bottom
of the sales letter you don’t have for the product that doesn’t
You can CURE all of these things in ONE WEEK!
“But Marlon, I am SO overwhelmed.”
I have a solution for that also:
I wrote the sales letter using what I talked about in this
ezine. I wrote it in under an hour.
The product will take 4 – 6 hours.
I won’t make a zillion on it. But at least $5,000 to $10,000.
Maybe $15,000. Which isn’t bad for what? 7 hours of “work,”
if you can call it that.
Here is your ACTION plan for THIS week:
1. Create a sales letter for a product you haven’t written
2. Do the research for what you want to put in the product
in 3 hours or less.
3. Write the sales letter in 3 hours or less.
4. Write a 7-15 page report using the outline in this sales
letter in 2 days or less. You can also do it as video or
audio if you prefer.
5. Set up a Clickbank account for your affiliate program,
if you don’t have any other software.
“But Marlon, I already HAVE a product that is NOT selling!”
Are you getting traffic to it?
If you aren’t, work on that. If you’ve sent 1,000 decent
quality visitors and it isn’t selling, then create a new
product in ONE WEEK!
See, THIS is why you want to create products fast.
They don’t ALL sell!
Maybe 3 out of 10 tries sell well.
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
Check out all my products here:
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the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use
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Save 100’s on graphic design. FREEBIE report:
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E. My Special Thanks To The Following People:
A special thanks to those who have been instrumental in building
my business over the years.
Allan Gardyne: htttp://www.associateprograms.com
Ewen Chia Ti Wah
Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.
If we stand tall, it IS because we stand on the shoulders
Copyright 2009 Higher Response Marketing Inc.
All rights reserved.
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About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.