Hello,
Marlon here.
Today you get a video newsletter vs. a PDF. This issue is on how to bank mroe money using “bumps” and OTO’s. There’s some good info based on what I learned via the school of hard knocks.
Let me know in comments if you prefer the PDF or the video. Yes, I know you’d rather have both plus mp3. But on Saturday mornings, I got time to do ONE not all 3.
Now, last week I promised to tell you the RESULTS of my test using Thrivecart and giving away the newsletter but having a BUMP checkbox. My bump was for converted some but it wasn’t great. We had a few sales. Nothing to write home about. I *think* the reason is most of you already own Ockham’s Razor.
But it could also be the product is a little hard to explain in 1 paragraph. And I’m not entirely sure I had Thrivecart working properly. I’ll be revisiting this on another day and another product or bump.
I CAN tell you that NORMALLY bumps get a 30% or so conversion, depending on factors of course. But in my experience something around 30% would be normal.
Best wishes,
Marlon
PS: If you have any thoughts on this you’d like to share, post in comments.
Always PDFs for me! I like to have them to refer back to when I want. Also, I
go to sleep during videos. I am not involved and they take a lot longer to listen to than read. A lot of times I get tired of listening and just leave. When I read, I remember. When I try to listen, I tend to miss some things while trying to file away in my memory other things. Trying to locate something in a video that you want to review is usually pretty much a lost cause! And because the video takes longer than reading (which I can quickly scan for my takeaways), I don’t have time to go back and try to find something in videos. PDFs get my vote, definitely! Thanks,
Great Marlon, unfortunately for me I’m what I’d probably term a “gatherer of information” and this is usually just to get through things quickly and move on. With PDF versions of your newsletter I am sure I have them ALL as I’ve been an affiliate of yours since day dot when I also started making the elusive “passive income” – 1997 I think, but one thing I can say I have read (most of) them and some I re-read and then realize I have read them already. Sadly what a gatherer is, is a person who accumulates massive amounts of digital information and software on their hardware, as well as a ton of resellable products, ie: MRR PLR etc. and almost never gets to use them, let alone sell them and make a good living as you do with your own products. I found the video to be great, I did NOT speed it up as I do most other marketers videos, it was informative as usual, and something I will download if I possibly can (as it may disappear some time). You went off the rails a bit at the end and it had me laughing out loud… wondered where it was going and then it stopped – guess you realized you were ranting LOL Cheers mate, love your work AS ALWAYS. David ( http://gimmesuccess.com ) :8^)
Hey Marlon, loved the video edition of MMM.
I do disagree with Rainer Hertig, my mind does visualize the concepts and idea’s that you write about.
About the video, I think you shouldn’t have edited it simply because you were in the zone by the end and I always love stories about your copywriting and marketing career. I love the FREAKING stories, Marlon.
Whether in written form or on video. Leave the story in next time.
Just my opinion.
I think a lot of people will prefer videos over pdfs, because their memory takes visual content probably better than written content. But for me, I prefer written text. I was working already 30 years ago with speed reading courses and I am just accustomed for text in pdf as the ideal form to learn things better and faster.
Hi Marlon
Enjoyed the video, but PDF is more useful – due to the ability to quickly review later / find specific points far quicker than video.
Hi Marlon,
English is not my mother language, so although I love to listen and see you, your PDF is for me a much, much easier way to absorb your useful information.
So, for me, PDF wins.
I wish you all the best,
Kind regards from France
Sophie
Great info as always. Video is good but PDF let’s me save/refer/re-read much more easily. Could you add the PDF? thanks
Yup, there’s no PDF. On a Saturday morning, I have time to do either a PDF or a video but not both. That’s why I was asking the question.
Hi Marlon:
I prefer a PDF that I can read at my own pace.
Shlomo
Och and another thing(s):
the video ends rather abruptly at 12 minutes 35 secs when you mentioned your first copycat job at 18 yo
And your videos are a really good training material for me, as a video sales letters to use as a template/ case studies/ training material
But for the MMM the written version is the best, please!
Kind regards,
Piotr
Hi Marlon,
It’s vary difficult to use the video training as a reference material, find specific information, index information and use it not in whole without specialized and i.e. really expensive infrastructure.
So from the main goal and main usage perspective, pdf/any other printed media/
is hands down winner for delivery.
Thank you very much Marlon for your MMM in pdf format!
All the best,
Piotr
Hey Marlon,
Great information as usual. I liked the video, and I’m glad it wasn’t just an mp3. Audio is my least favorite form of learning. I do prefer your PDFs, as I can go back to them again and again, no matter where I am or whether I have s good connection or not. This is, of course, assuming I don’t miss your MMM!
The nice thing about the video on the blog is that I have access to it even if the weekend was busy and I didn’t get into email in time to download the PDF.
Thanks for sharing this with us. I always enjoy your newsletters and learn so much from them.
Hey Marlon,
I like the video but LOVE the pdf’s. Allows me to refer back to the material earier later on.
Marlon,
Though I love the way you express yourself verbally, I generally prefer a PDF over a video for two principal reasons: 1) I can read faster than I can listen and 2) it is easier to locate material I want to consider again in a PDF file than in a video.
Thanks,
Larry
When I was doing my telesummits, we would get steady 30% – 40% conversions on our bumps and upsells. That’s a valid stat.Thanks Marlon!
Hi Marlon, Thanks for the new info. Always interesting. That said, I really prefer your newsletters in PDF format. I absorb material a lot better when I can see it rather than hear it. The audio and video stuff seems to go in one ear and out the other. Plus, with the PDF I can more easily reread something that wasn’t clear the first time through.