New ezine issue with a whole mini-education in crafting sales letters, messages and videos

Marlon's Marketing Minute
March 16, 2013

Memo From: Marlon Sanders
Re: New ezine issue with a whole mini-education in
crafting sales letters, messages and videos

Hello,

Marlon here.

https://marlonsnews.com/craftletter

Today's issue:

The crafting of a sales letter:

A whole mini education in how to craft and write a
sales letter or webinar pitch for your product or service

— How to differentiate
— How to write your offer
— How to find out what people want to buy
— How to handle competition

There are four steps covered in today's issue:

Step one: The Survey – This is where you find out what
people WANT to buy, so you greatly decrease your chances
of a “miss” an increase your chances of hitting the sweet
spot, meaning you got a lot bigger probability of making
sales and profits

Step Two: The Differentiation – Which is where you STOP
your product from being viewed as commodity and
INERCHANGEABLE with other similar products and make it
STAND OUT

https://marlonsnews.com/craftletter

Step Three: The OFFER – This is what people buy from you

Step Four: The Bullet Points – These are the little spiffy
things that build value, create curiosity and compel people
to pull out their credit cards and get that little 3 digit
number on the back for you

Best wishes,

Marlon

https://marlonsnews.com/craftletter