New ezine issue with a whole mini-education in crafting sales letters, messages and videos
Marlon's Marketing Minute
March 16, 2013
Memo From: Marlon Sanders
Re: New ezine issue with a whole mini-education in
crafting sales letters, messages and videos
The crafting of a sales letter:
A whole mini education in how to craft and write a
sales letter or webinar pitch for your product or service
— How to differentiate
— How to write your offer
— How to find out what people want to buy
— How to handle competition
There are four steps covered in today's issue:
Step one: The Survey – This is where you find out what
people WANT to buy, so you greatly decrease your chances
of a “miss” an increase your chances of hitting the sweet
spot, meaning you got a lot bigger probability of making
sales and profits
Step Two: The Differentiation – Which is where you STOP
your product from being viewed as commodity and
INERCHANGEABLE with other similar products and make it
Step Three: The OFFER – This is what people buy from you
Step Four: The Bullet Points – These are the little spiffy
things that build value, create curiosity and compel people
to pull out their credit cards and get that little 3 digit
number on the back for you
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.