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New Product, Big News!



Memo From: Marlon Sanders
Re: Saturday Marketing Minute


Lots to talk about this issue.

1. I am releasing the “Affiliate Dashboard Coaching
Program” Home Study version. You can read about it at:

Be sure to read my extra comments about it below.

2. The article this issue is:

“How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of Pay-Per-
Click Or The Uncertainty of Viral Traffic”

3. MATT came to me 2+ years ago where he was earning $10
an hour or so. After 2 years with me (with NO college at
all and at age 21) his value in the marketplace increased
to $60,000. So So he will be leaving me. See announcements below.

Best wishes,

Marlon Sanders

The Saturday Marketing Minute
Vol. 2, #5, June 30, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “How To Use An Affiliate Program To
Unleash A Lot of Traffic — Without The Grind of SEO, The
Cost of Pay-Per-Click Or The Uncertainty of Viral Traffic”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher


ANNOUNCING: “The Affiliate Dashboard WITH The Home Study
Version Of My 6-Week Training Program.”

As you know a few months back, I held a 6-week coaching
program to walk people through my new Affiliate Dashboard
and setting up their own affiliate program.

The home study version is now available to YOU!

You will received PRINTED transcripts of the calls. Plus
you can access the audios online.

72 Hour Bonus — The one and ONLY “Tell All” call by MATT.
Matt has managed my affiliate program for the past 2
years. As I explain in “announcements” he is leaving me.
So this ONE call will be the only one where he spills the
beans on everything he has learned about affiliate
programs over the past two years and in concert with me
answers your questions about how to operate a highly
successful affiliate program.

You need to order within 72 hours to be guaranteed of
getting on this CALL!

A. “Announcements from Marlon”

One: From $10 an hour to $60,000 in 2 years with no
college education.

Matt came to me earning around 10 bucks an hour. I gave
him an immediate raise. Put him on a nice bonus plan. And
after 2 years of training with me, he now qualifies for a
$60,000 a year job in San Antonio.

You gotta understand. In San Antonio, you need a college
degree and usually a LOT of work experience in a technical
field to earn that sort of money. San Antonio is NOT New
York or LA or Dallas in terms of salaries.

Congratulations to Matt. And, I also might point out how
valuable even just 2 years on my system is. Get on the
conference call mentioned above as it will be your ONLY
chance to hear Matt spill the beans on our affiliate

B. Milcers Gold conference call

Since I had to get with my HR person to begin the search
for Matt's replacement, I delayed doing the Milcers Gold
call. I anticipate doing it next week. Announcement to

C. How to Go From $50,000 to $500,000.

The sales letter is written. The graphics are outsourced.
But I'm changing the angle and the USP. I'm keeping it a
secret this time so no other marketer grabs the USP before
I sell the product!

D. Red Factor Folks

We finished upgrading our Amember system. So I'm going to
get you a link to our “pretty tabbed version” of the
entire course. I think a lot of you don't have access to
it. And you're gonna love it. Everything is there on neato
tabs, just as I'm doing with the Affiliate Dashboard.

E.  EXISTING Affiliate Dashboard Owners

I sent through the entire Dashboard and added some new
content to icons PLUS the action of the day at the bottom.
Check it out.  I added quite a bit of info to clarify
different steps.  The forum is no longer available.

B. How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of
Pay-Per-Click Or The Uncertainty of Viral Traffic

By Marlon Sanders

If you've been reading my articles this year, you KNOW
that I'm an advocate of getting traffic via an affiliate program.

Let's talk about how to make your affiliate program ROCK!

1. I'm on board with the whole trend Mike Filsaime started
of instantly signing up your customers as affiliates.
That's a stroke of genius.

The easier you can make it for people to promote you the
better. So one of the things I go to great lengths to do
is provide SIMPLE tools for affiliates. I make it EASY for
them to get links.

You can see how I do this at

2. Have a USP versus the competition

If you've been through the Red Factor System, you know USP
is an outdated concept. And there are a lot more valuable
ways to look at it.

But since most people reading this don't have that system,
let's just talk about USP — what differentiates you from
the competition?

And what I have to say on that is you need to have a clear

In my case, we have more TOOLS than nearly anyone else. We
were also the first in our market as I recall to run CONTESTS.

You know who does a GREAT job at this? The Mary Kay folks.
They really do a great job of motivating their ladies.

I also PAY DAILY and hardly anyone else does. I also
provide LIVE CHAT support for affiliates. And I pay out
commissions on many back end sales. Not very many people
do that anymore. It's “one-and-done.”

These are just a few of the ways I differentiate our
program. You need to decide how YOU are going to
differentiate your program. You Red Factor folks need to
think about how to do this in terms of what I taught you
in that program.

3. Have a quick start program

If you go to you'll see I
provide a quick start plan for our affiliates.

I think it's very important you have a 1, 2, 3 sort of
system for your affiliates to use.

4. Provide a quick start bonus

One of the things I do is provide a bonus to affiliates
who are new. You can see this bonus plan at which is my signup page for
new affiliates.

5. Give your affiliates plenty of articles to use

This is one area I plan to improve on. I want a constant
stream of useful articles going out to my affiliates.
Affiliates love articles.

6. Viral PDF's are always a hot item with affiliates

Providing the occasional viral PDF is always something
affiliates love. Aim to please! If you follow the above 6
tips, it should put you on the fast track to having a
successful affiliate program.

Marlon Sanders is the author of “The Affiliate Program
Dashboard” that walks you through setting up your own
affiliate program and promoting it. It's A to Z and makes
everything as much a snap as possible.


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

C. “Services You Can Use”

NEED A SALES LETTER: A very powerful tandem is combining WITH my ebook at over at: Push Button Letters basically
forces you to do what I teach in the ebook.

D. Ask Marlon Sanders!



Can you use an affiliate program to successfully promote
non Internet marketing products?




The best way to do this is to give customers an instant
promotion URL (affiliate URL with their ID already
merged.) I talk about ways to do this in the Affiliate

The second thing to do is to give them pass along tools.
Like a hot PDF you KNOW all their friends in the hobby,
field or interest area will want to read.

If you provide useful tools and information for them to
pass along, and give a nice little incentive for doing so,
you should get the action you want.

“MarketingMinute” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at for
more information on how you can sell products and services
like crazy on and off the net.

To those we love who have gone on to a greater mission, I
leave this thought…

May the road rise to meet you. May the wind always be at
your back. The sun shine warm upon your face. The rain
fall soft upon your fields. And until we meet again, may
God hold you in the hollow of his hands.

— an Irish blessing

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