Old School Internet Marketing Secrets

Old School Internet Marketing Secrets


New Marlon's Marketing Minute
“Old School Internet Marketing Secrets”


Marlon here.

This week's ARTICLE:

Old School Marketing Secrets: How To Get Out Of The Rate Race
And Into The Chips

Subtitle: Today I go “old school” and tell you straight up
how to line your pockets with bills and stack those nice
smellin' green ones in your bank account

By Marlon Sanders

— Why some people make bank in this business and some don't
— The heart of “old school” Internet marketing
— Who was the father of the modern day info product business?
— What H.K. Simon taught me 'bout gettin' out of the rat race
— What you can do NEXT WEEK to make bank
— Why you may have your tables turn round all wrong
— How to get your head straight about what this business is about
— Where do you find customers?
— How you make things happen

Pass this along to a friend who needs it.

Three weeks ago I challenged you to create your own product and a
sales letter all in one week. I HOPE you're still acting on that.
Are you doin' or are you talkin?


Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

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http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.


P.S. After you read today's article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!

PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going down?

I'm here every week delivering rock solid content based on years
of experience.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 4, #16, May 2, 2009

This issue contains:

A. Sponsor Advertisement: Tinu's new Traffic Reality membership
site holds your hand takes you step-by-step to follow in her
footsteps to large amounts of organic traffic

B. Announcements from Marlon (Important)

C. Main Article: How to Get Our Of The Rate Race And Into
The Chips

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher


A. Sponsor Advertisement

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And Walk You Step-By-Step To Getting Big Rushes Of Organic
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B. Announcements from Marlon

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==> Awesome Ateam call was posted this past week. Listen
to it if you haven't yet.


Old School Marketing Secrets: How To Get Out Of The Rate Race
And Into The Chips

Subtitle: Today I go “old school” and tell you straight up
how to line your pockets with bills and stack those nice
smellin' green ones in your bank account

By Marlon Sanders

Out Of The Rat Race and Into The Chips

So you're getting lots of emails I bet.

And not that I'm psychic or anything but I'm pretty
sure they all have a common theme…

“Buy something from XYZ person.”

And there are probably screen caps with dollar amounts
that make your eyes pop out and your emotions soar to
Saturn just anticipating buying that mansion the new
Jag and a hot tub the size of a swimming pool.

Let's apply some logic here to see how we CAN get you
in the chips and out of the rat race.

Some of you NEWBIES who aren't used to my style or
ezine, let me explain. I sometimes write colloquially
on purpose. I feel it gets a point across.

This issue is written deliberately with very casual
language and spelling BECAUSE I have a VERY simple
message than I'm really passionate about. If you want more
detailed info, see the “cheat sheets” on my blog at:

Many years ago I was in your shoes. I was buying all
the information products and books I could find. Of
course, at the time, that wasn't many because the
Internet didn't exist.

I had Tested Advertising Methods by John Caples, the
one with the red and white cover.

I had How to Write a Good Advertisement by Vic Schwab (the
ugly blue and black cover one).

And I had a whole lot of dinky little reports I bought
from hokey ad sheets that made the rounds back then.

One day I spotted this ad by a guy out of New York named
H. K. Simon “How to Get Out Of The Rate Race And Into
The Chips.” Now, coming from Oklahoma where they raise
pigs and cows, I wasn't quite sure why anyone would WANT
“cow chips.”

But I bought the book anyways since I didn't have many
books to choose from or buy.

So this dude H.K. Simon put together info products and sold
him. It was the same kinda thing Jerry Buchanan, the father
of the modern day info product business (or arguably so),
recommended people do.

Actually, Jerry Buchanan once told me R.A. Torrey was the
Father of the modern day info product business. But not
many people know 'bout R.A.Torrey. I got some of his old
products and sales letters round here but that goes WAAAAY
old school.

My mentor Lew Williams knew one of the proteges of R.A.
Torrey and worked with him back in the day. Back then,
they'd test 300 pieces of direct mail 'cause 2,000 was
too expensive.

Anyway, I read this thin book my H.K. Simon and it told
how he put together a little booklet about getting freebie
ads on radio stations called “per inquiry” where you could
sell your products without paying money upfront.

And he sold that report. In came a bundle of bucks he
stuck in his bank account. Sounded good to me.

Twas a lot better than working at the Dairy Queen or
selling shoes.

I thought I'd share couple old school ideas with you about
how you can do a little better and make a little more
online and line your own pockets with bills instead of only
someone elses.

These days everyone wants to reach into your pocket and take
some bills out.

And you got bills showin' up in the mail. But not the kind
you can put IN your bank. The kind that take OUT of your

I wanna turn the tables on that for ya.

Now listen up closely 'cause I'm goin' “old school” here
on ya.

“The secret of stuffing your pockets with bills is sellin'
stuff to others.”

Now buyin' info products that teach you HOW to do that is all
good and everything. I spend $35,000 a year and am happy to
do so.

But here's the thing:

You gotta SELL more than you BUY!

And I talk to a lotta folks who ain't figured that one out
yet. They are buyin', buyin', buyin' but there ain't no sellin'
goin' on.

Here is how you turn the tables:

Step one: Find folks who are buyin' today in this economy

You want people who are STILL spending money.

Look at the forums. See what people are talking about. See if
they are buyin' or not.

Step two: Find out WHAT they're buyin' and where they're goin'
to buy it.

What blogs, web sites and forums do they trounce around on?

Step three: See if you can buy ads there.

Step four: Create a product for 'em in under one week.

Step five: Create a sales letter to SELL the product in under
one week.

Step six: Go hustle it

How do you hustle it?

Man, you get creative. This is old school thinkin' here.

You know, you need bills in your pocket, you just FIND a way.
You find out who has a list and will SELL your product to THEIR


I dunno. You FIND a way. You pick up the phone. You tweet.
You email. You make friends. You participate in forums.

Now see, what you gotta realize is you got your tables turned
round all WRONG.

That's right. I said your TABLES are all turned around WRONG.

Cause you are in someone else's pond and YOU are the one THEY'RE
sellin' to, sellin' to and sellin' to some MORE!

Which is all fine and good IF you're turnin' around and usin' what
you learned to sell MORE to others.

See, you got your IN BUCKET and your OUT BUCKET.

And if that in bucket got less in it than the OUT bucket, the
bank account goes DOWN, the significant other, spouse or kids
complain 'cause they can't buy stuff, the car company gets
upset cause you didn't pay them money….and so forth.

This ain't new school.

This is old school.

You find out what people buy.

You find out who they are.

You find out where they are.

And you make some stuff they wanna buy.

And you figure out how you sell it to 'em.

You just figure it out.


I dunno.

You figure it out.

Yout try some stuff.

Then you try some more stuff.

Some of my folks in my family here on my list…they been buyin'
and buyin' and buyin' for YEARS and there ain't no product
creatin' and product sellin' goin' on.

Lemme tell you something.

That's agin EVERYTHANG I believe in…ever THANG I teach.

Ain't nothin' right bout THAT.

I'm talkin' old school here. I'm not talkin' new school.
I'm sayin' you do what you gotta do to get money in the door.
And you spend LESS than that.

Not more.

You don't spend more.

You spend less.

Some of you write me and say “Marlon, I ain't makin' money online.
How come?”

And I say “Dude, you got to go OLD SCHOOL man.” You got to find
people BUYIN' stuff. Then create stuff for em that they WANT.
Then you gotta SELL it to 'em.

And the reason you ain't got money is you been buyin' but NOT
creatin' and sellin'.

I did NOT say create perfectly.

I did NOT say sell with the 1 click upsell, forced continuity,
triple bypass SPILLOVER.

I said just sell dangit.

Just sell it.

You can add on the magical whiz bang upsell, downsell, insell,
outsell, forced this and that….AFTER you got money in the door.
You're lining your pockets and stacking greens in your bank

My friend, you make bank by SELLIN' stuff more than buyin'.

See, now you knew this fer you read this, right? You know the
truth about this. And you know you know that you know. And
now all I'm sayin' is who you gonna listen to?

Who you gonna put your faith and trust in?

Someone reachin' in your pockets all the time but not helpin' you
line em?

It's your choice.

Now, I'm ALL FOR selling. Don't get me wrong. Do NOT learn selling
from people who can't sell.

And I'm all FOR buying info products and learning.

I'm saying if you're learning and buying and learning and buying
and never creating and selling, you got your tables wrong and
you need to turn things round.

Get off your buts, get off your assets, create some products
and some sales letters, sales videos, sales something or the
other and go other there and get someone to give you money.

This isn't new school folks.

It's old school.

You make bank by sellin' to people who are buyin'.

End of sermon.

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:


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D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

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Grab The Best of This Ezine


E. My Special Thanks To The Following People:

A special thanks to those who have been instrumental in building
my business over the years.

If YOU want to be on this list, I'm looking for my NEW superstars.

Allan Gardyne: htttp://www.associateprograms.com
Michael Merz
Bill Hibbler
Jim Edwards
Sasi Kumar
Ewen Chia Ti Wah
Michael Wong
David Vallieres
Titus Hoskins
Michael Paetzold
David DiPietro
Brian Terry
Dan Kelly
Michael Filsaime
Dave Lovelace
Derrick VanDyke
Matt Adler
Sean Mize
Gary Martin
Melanie Mendelson
Keith Wellman
Joshua Jenkins
Jeremy Burns
Sharlene Raven
Michael Nicholas
Anil Kumar
Joel Comm
Gabor Olah
Craig Haywood
Sterling Valentine
Frederic Patenaude
Jessica Clark
Liz Barton
Roger Hall
Marc Horne

Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders
of giants.

Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.


About the Author


Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.

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