Squeeze Pages — How To Create A State-Of-The-Art Squeeze Page
Memo From: Marlon Sanders
Memo To: Marlon
Re: How To Double Your Squeeze Page Results
The article this week:
“How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response”
Subtitle: If you ain’t Squeezin’, dis is how u
git started. Get your Squeeze on, baby!
If you’re looking for your “money hookup,” if you’re in search
of that big JV, if you’re hoping a guru is gonna email their
list for you, if you need in any way to get things going or
get better results than you are today, this article is for you.
Ateam members? Please read announcements
VIDEO NEWSLETTER — I’ll send out a video version tonight or
tomorrow with EXTRA info not in this text edition. I will do
a video breakdown of the Squeezes I discuss in this issue.
PROMO DASH FORUM — The Promo Dash forum is now LIVE! Just log
into Promo Dashboard and click the forum tab. You should be
logged right in. I’ll be popping in next week and doing some
comments. There’s some good discussin’ going on in there.
Ateam call — NEW Ateam call this coming Thursday.
P.S. Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Support the person who feeds you. That’s what I got
Do you want somebody who only talks to you during their bi-annual
launch? Or do you want to support someone who is there for you
every week? The choice is yours.
I’m the one guy here for ya week in and week out — ALL year long.
Marlon’s Marketing Minute
Vol. 3, #32, September 27, 2008
This issue contains:
A. Sponsor Advertisement: Join my Ateam and get on calls
with me 2X per month for only $37.00.
B. Announcements from Marlon (Important)
C. Main Article: How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. SPONSOR ADVERTISEMENT
“Join my Ateam and get on calls with me 2X per month for
The Ateam is my group. We meet 2X per month on the phone.
You FIRST need to buy Promo Dashboard.
When you do, THEN you’re presented with this video.
I want you to see the video now, though, so you understand
what Ateam is about.
B. ANNOUNCEMENTS FROM MARLON
One: Follow me on Twitter
This way, if you don’t get my emails, you get my Twitters.
Two: Recording of Ateam call
I got a good recording but Danny has to find some time to
get it posted next week. Man, the whole darned week flew
by and I didn’t get it posted.
I’m probably making a new hire next week to pitch in and
help out on all these details.
Three: I read Joel Comm’s book
Joel Comm’s revolutionary new book on the history of Internet
marketing is fascinating. It has a lot of good stories and
Internet marketing history.
I’m in there a lot. It’s a fascinating read. No bull. It’s
a good read.
Four: Update on Evergreen Mini Dashboard!
Tinu is working on the content this weekend. Keep your fingers
Five: If you’re an affiliate, I NEED you to help us promote
Promo Dashboard. With the massive amounts of launches I need YOU
to help us break through the noise!
Six: FORUM for Promo Dashboard buyers is now lIVE!
Log in at: http://www.productlogin.com
Click on the forum tab. There’s some good discussion goin’
C. “How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response”
Subtitle: If you ain’t Squeezin’, dis is how u
git started. Get your Squeeze on baby!
By Marlon Sanders
Are you Squeezin’?
If you are, do you wanna double your results?
If you aren’t, do you wanna get your Squeeze on?
A Squeeze page is what you use to convince folks
to give you their name and email so you can follow
up with them like I’m doin’ with you right here.
Hopefully, you follow up with some content and value.
Although if you listen to the Ben Hart interview,
you’ll see there’s more than one way to do this.
Ben only sends pitches but it’s because his entry
product is a buck.
And if people won’t fork over a buck, why send ’em
free content. That is Ben’s theory.
Anyway, lemme (Oklahoma talk for “let me”) break
down a state-o-thhe-art Squeeze page for you.
Here are two pages for you to study:
1. You do NOT have to scroll down the page to see the
part where you input your name and email address.
This is called being “above-the-fold.”
2. The Squeeze pages use VIDEO.
When Daegan tested this, he DOUBLED his response. Thus,
the headline of this article.
3. The headline immediately grabs your attention:
“The AdWords Code for Earning $326,819.61 in 90 Days…”
4. The beginning of the video sucks you right in.
5. There’s no doubt about the action Michael wants
you to take.
Just LOOK at the box on the right. It’s very well
done with the arrow and all.
Overall, this is a world class Squeeze page. Now,
Daegan calls ’em lead capture pages.
But whether you call ’em Squeeze pages or lead
capture pages, it’s all the same thing.
There are important nuances here to consider:
* What happens AFTER someone inputs their name
and email address?
* Is a double optin used?
* How often are follow up emails sent?
* What is the conversion used in the follow up emails?
I discuss these questions quite a bit in Promo Dashboard
and go in depth on my Ateam calls. If you aren’t on my
Ateam yet, it’s the single best value in Internet marketing.
Two calls per month with ME. And you can try ’em for a buck.
6. Notice the use of PROOF in this video.
You probably don’t have THAT good of proof of performance.
But I bet you have something.
And if I’m losing you on the concept of proof, go back
and study Tested Advertising Methods by John Caples or
read my ebook on writing sales copy.
By the way, Michael comped me his Adwords course and it’s
excellent. He really knows his Adwords stuff.
7. Notice the sparing but effective use of graphics on
the page. The graphics SUPPORT the overall objective which
is to get you to input your name and email.
Compare this to Daegan’s page:
Daegan comes from the old school of copywriting (where I’m
from) that says copy transcends graphics. But like me, he’s
learned that graphics CAN increase your response.
Originally, his Squeeze or lead capture pages didn’t have
graphics. He boosted response 20% by adding graphics and
doubled response by adding the video.
The thing I LIKE about Deagan’s video vs. Michael’s video
is Daegan shows actual video of himself. Michael wants
to be more anonymous, so he can’t do that.
What you see on Daegan’s page is a world-class Squeeze
tested and refined over the past two years.
But he’ll also say you don’t HAVE to start with the graphics.
Plain ol’ text WILL get people to respond. The graphics
are a 20% boost.
In the VIDEO version of this ezine which I’ll send out
tonight or tomorrow (feelin’ lazy today), I’ll include a link
to a site that will show you HOW to create your own video!
It rocks. Totally rocks.
OK. So this is it. The simple structure of state-of-the-art
1. Use video
2. Have a great headline
3. Make it all above-the-fold of the screen
4. Have a great box on the right side
5. Add graphics that support the message
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
I’m starting a new MasterMind so to speak. You gotta get
Promo Dashboard first to be a member.
But you can watch the video on it here:
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use”
DISCOVER THE SECRETS OF QUICKIE PROFITS
If you do PPC, you gotta have Speed PPC. I, Marlon Sanders,
100% endorse it:
YOUR OWN AFFILIATE PROGRAM?
YOUR OWN BIG TICKET? You want step-by-
step instructions. You want videos. You want it all
covered without “holes.” Then here’s the URL for you:
WANT A TO Z? You want to point and click your way to
sales? Then you need the Marketing Dashboard. People rave
about. Oh, did I mention that it’s step-by- step:
NEED A SALES LETTER? Free demo
Many people have copied my software. But there really and
truly is only ONE original.
E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS
If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutly, positively
must know about, live with, sleep with, and use.
Even PRO ppc people don’t always use this tool. It gives you
the single biggest boost in quality score, lower click prices
and results I know of.
Instead of getting that next Adwords Ebook that tells you WHAT
to do, get a tool that DOES IT for you. This software has my
full endorsement. I’m using it myself on my new ppc campaigns.
Copyright 2008 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.