The 7 Critical Steps In Building Your Email List (And Sucking Out Maximum Cash In Minimum Time) - Online and Info Product Marketing

The 7 Critical Steps In Building Your Email List (And Sucking Out Maximum Cash In Minimum Time)

Marlon's Marketing Minute
July 4, 2009

The 7 Critical Steps In Building Your Email List
And Sucking Out Maximum Cash In Minimum Time


Marlon here.

This week's Marlon's Marketing Minute article:

“The 7 Critical Steps In Building Your Email List
And Sucking Out Maximum Cash In Minimum Time”


— Are you split testing a wide number of squeeze pages?
— Advanced tip for your confirmation URL
— List building advice for newbies
— Secrets of taking a “mini-retirement”
— Is your thank you page up to speed?
— 65% subscriber rate page does everything wrong!
— What SHOULD you put on your post confirm URL?
— What to split test on your thank you page
— Why I'm simplifying my split testing
— The autopilot bank deposits system

If you're too busy working at a job or running your online
business to make any real money, then today's in-depth report may
be the most important you'll read ALL year.

It holds nothing back, so you may be taken back a bit.

Feel free to take this PDF and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read.  You WILL make
sales from the link in the resource box.

If you don't have a reseller ID, just go to: and sign up.  It only takes
2 minutes.

There are 4 ADS at the end of this ezine.  You can replace
all THOSE with reseller links if you want.

Marlon Sanders

P.S. After you read today's article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!

PPS:  Other marketers ONLY send you good content during their
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educating.  Where are THEY when a product launch isn't going

I'm here every week delivering rock solid content based on years
of experience.  If you like what you get here, and want more of
it, please pass the word along on forums, blogs and so forth…
that THIS is the ezine to come to for real world marketing help.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 4, #23, July 4, 2009

This issue contains:

A. Sponsor Advertisement:  Try the Design Dashboard
for one freaking dollar!

B. Announcements from Marlon (Important)

C. Main Article:  The 7 Critical Steps In Building Your Email List
And Sucking Out Maximum Cash In Minimum Time

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

A. Sponsor Advertisement

How to Save a BUNDLE on my products

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B. Announcements from Marlon

==> Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at:

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==> Give Away “The Best Of Marlon Sanders” to your friends
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I've just released “The Best Of Marlon Sanders”

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==>  Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

There is a squeeze page.  The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.

C. Main Article

The 7 Critical Steps In Building Your Email List
And Sucking Out Maximum Cash In Minimum Time

If you want to cut through the noise, hype and b.s.
and really understand how you get money deposited
into your bank account automatically, and if you
want to avoid screw ups that will cost you an arm
and a leg, I recommend you read this article.

There's something in it for newbies and ALSO
intermediate and even advanced marketers.

Are your autoresponders in order?

If you're a newbie, an autoresponder is a way to
send out a sequence of emails automatically.

It is the lifeblood of this business.

If you've read the 4-hour work week, you know he talks
about taking “mini-retirements” where you get away
from it all for 1-3 months.

Without autoresponders, that isn't likely to happen.
But if you have your autoresponder ducks in a row,
absolutely you can walk away and have bank deposits
coming in daily.

The autoresponders do all the work for you, so you
can go hang out on the beach or do whatever it is you
want to do.

Here are the basic steps to make automated bank

1.  Find your target market

2.  Offer freebies to get 'em on your email list

3.  Send out emails that offer content and also
promote your own products or affiliate products.

4.  Cash the checks

Now, in order to make that happen, your autoresponder
house has to be in order.  Here are the 7 steps to make it happen.

Step one:  Split test a wide number of name squeeze pages.

We call pages that get people to fork over their name
and email address in exchange for a freebie a name squeeze page.

Now, the current “in vogue” thing is to ask for an
email only.  My friend Ryan Deiss is largely responsible
for starting this trend.

And he's right.  Yet, I know of squeeze pages that get
65% of traffic (that is, visitors) sent by affiliates
to join the email list.

And the page asks for first and last name.  And the form
is below the fold of the computer screen, meaning you
have to scroll down the page to find it.

This runs counter to current wisdom.

And it's EXACTLY why you do what we call split testing.
I'll have to write another issue on how you do that with
the minimum hassle.  I'm right now changing up how I do
it in my business to make it simple enough that my virtual
assistants and outsourcers can do it.

When you split test, you try one thing vs. another and see
which one works best. It's how you improve your results.

In the past, I've been using Split Test Accelerator.  But
honestly, I don't take the time to do what's called pure
“Taguchi testing.”  So I'm going to simplify and use a
very easy to use program that just rotates pages.

This will make it easier for my outourcers to do the work.
If you're out of the loop, I used the system at: to hire a filipina who is
doing a lot of our webmaster work for us.

If you're a newbie, don't worry about this stuff.  You'll
learn it from me as you go along.  Or join my Ateam and
get a really fast baptism in it!

Step two: Your thank you for opting page is critical.

If you're intermediate or advanced, this is where you
have room for improvement.

I am split testing several pages to get people to click
the confirmation link in their email.

The balance is you want them to click that link but you
do NOT want to detract from your sales letter page.

One thing I'm going to try is a method innovated by
Eben Pagan originally.  You promise them some info
and then take them to a short page that delivers the
info. Then you take them to the sales page.

But to me, that leaves little incentive for them to
click the confirmation link sent by email, since you
just gave them the info you promised.

Still, these are the kinds of things you take 10 min.
to throw up a split test on and see what happens.

Here are things I'm testing:

a.  Video where I walk on the thank you page and
TELL them to go check their email.

ADVANCED TIP:  You need a good webmaster. But the
video where I walk on the page continues to perform great for me.

b.  A screen capture video where I visually walk them
through hunting down my confirm link and clicking it,
then encouraging them to go back to my sales letter.

c.  A pure screen cap showing them what the email link
I sent looks like.

d.  A giant red back arrow telling them to click back
to the sales letter.

Step three:  Make sure you don't muck up your
tracking codes


I'm guilty of this one.

The program I use to track clicks, actions and sales
requires that you put a little snippet of code on the
outcome page so it can track the action.

When the page loads, it tells the program to COUNT
that as a result or outcome.

Well, the code I have there is totally outdated on
some pages.  I forgot to update it.

If your tracking codes are messed up, everything is messed up.

Again, if you're a newbie, don't worry about this.
It's actually NOT hard to set these things up if you
have someone SHOW you with a video or screen cap HOW
to do it, just like I do in my line of Dashboard products.

Step four:  Create a CUSTOM confirmation message
and make sure you try different ones and track the results

Most autoresponder programs let you customize the
email you send to get people to confirm their email address.

Pay attention to this and take time to customize
the subject line and the message.

Maybe in another ezine article or on an Ateam call
I'll have time to delve into what I'm split testing and the results.

Do NOT use the default messages.

Step five:  Add a post confirmation URL

After they click the link you send them via email,
you can send them to any page you want.

This needs to be a SALES pitch, one time offer,
special discount, irresistible offer — something that asks for money.

You KNOW you have their attention and you may
never have it again. So bring out your big guns.
You know, make the best offer you can.

ADVANCED TIP: Use a tracking link for your
confirmation URL, so you can split test different confirmation pages.

Step six:  Watch out for “forbidden words”

You want to keep a close eye on all your numbers
because these are your lifeblood.

I found out that one of the reasons my confirmation
rate wasn't as good as I wanted recently is that
the rules about email filters had changed and I was
using a “forbidden” word in my email confirmation.

I can't even print the word here or you wouldn't get this email.

Step seven:  Measure everything vs. sales

Nothing is in isolation.

So if you have 1,000 people join your email list but
only 15 confirm their subscription, that isn't so hot.

If you have 1,000 people join your email list but
you do that to the detriment of people reading your
sales letter and buying, that isn't great either.

The bottom line is sales.

But the number of people you're adding to your list
and how you cultivate them by email is a leading indicator
of what your future sales WILL be.

Nothing exists in isolation.


If you're brand new, then what you want to do is just
get started with something simple and basic.

Then you follow the rule of cani — constant and never
ending improvement.

But you can't improve on what you don't have.

So get something simple and easy up and running.  Just
get a subscription form of any kind THERE.

Then improve on it.

I suggest you work on these things daily, even if it's
only for 10 minutes.  Just by doing little tweaks every
day, you'll improve over time.

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

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