The Absolutely, Completely Stupid Way To Making Hundreds Of Sales - Online and Info Product Marketing

The Absolutely, Completely Stupid Way To Making Hundreds Of Sales




Marlon here.

Today's article is a DOOZY….

“The Absolutely, Completely Stupid Way To Making  Hundreds Of Sales”

What I have to say today is stupid.

Really, really stupid.

Yet it could make you hundreds of sales just as soon as you apply it.

A few notes:  The webinars from last week aren't up yet but will be.

Affiliates — The Writer's Secret is available for your promotion.
If you aren't getting my affiliate emails, sign up at:

If you've already signed up, search your forbidden email box for
the confirmation link and click that sucker.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 5, #14, March 27, 2010

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C. Main Article:  The Absolutely, Completely Stupid
Way To Making Hundreds Of Sales

D. Resources

Brought to you by: Marlon Sanders, Publisher


A. Sponsor Advertisement

Quickie Start Videos Walk You Step-By-Step
Through Implementing Writer's Secret

These are all the nitty gritty details I REALLY
shouldn't be revealing.

These are a SEPARATE purchase from the Writer's Secret.

B. Announcements from Marlon

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at:

We have LIVE CHAT to serve you better.  Most people in this
business skimp on this.  I don't. Tim is an award winning
customer service person.

2.  Did you get your ALIST PDF?

If you have 2 refunds or less and have bought in the past
12 months, you should have a received a killer PDF on my
“Idea Chain” theory for developing new product ideas.

This is an extremely potent concept.  If you didn't get your
Alist email and you qualify, tell Tim at

3. Quick Start For Writer's Secret Implementation Videos
available for purchase SEPARATE from “The Writer's Secret”

Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:

4.  Push Button Letters 10 minute consultations

Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation.  Go to and tell Tim you
want to schedule it.

ALSO, I'll do an mp3 audio response if you have trouble scheduling a time.

5.  Ateam webinars

These should be posted now except for last week.  I should have
that up by Monday or Tuesday.  I'm going to work on a solution
to get these up faster.

C. Main Article: The Absolutely, Completely Stupid
Way To Making Hundreds Of Sales

What I have to say today is stupid.

Really, really stupid.

Yet it could make you hundreds of sales just as soon as you apply it.

I'll also reveal how just a sales letter that is only HALF complete and
totally misses the point can actually make sales.

Last summer in my city of San Antonio, Texas, we had a drought.

It was pretty bad.

You could only water using a sprinkler for 2 hours
a week during an assigned time. My time was 8 p.m
to 10 p.m. on a Friday night.

Like I was going to stay home every Friday night to water.  Please!

So anyway, THIS summer I have hades to pay.

My back yard resembles a jungle.

Now, in the front yard I paid someone to hand remove the weeds.

And I hand pulled them out myself also.

And I STILL got weeds.  Before you laugh at my pain
and mysery, I want to show you how you can do something better.

You can make sales from my pain, your pain and the pains other people have.

I know you may think because some people call me a marketing
wizard, I should also be good at lawn care.  And yeah,
I know you think I got the world's best landscaper.

Which only shows how much you don't understand about this topic.

See, sometimes you only understand a pain by having the
pain or talking to someone else about it. And how YOU
understand it isn't how THEY understand it.

Go on Craigs List.  LOOK to see if anyone has an ad
that says “I'll blast your WEEDS to a place the sun
don't shine and keep them permanently banned there
until the battle of Armaggeddon.

Bet you don't see that ad.

Now, I can have my yard LANDSCAPED.

I don't NEED landscaping!  I got WEEDS.  I got PAIN.

See?  I don't need landscaping. I don't WANT landscaping.
I want to blast these weeds to a place where the sun
don't shine for like a L-O-N-G, L-O-N-G time!

Now, in making this embarrassing confession, I'm quite
aware some other Internet marketer will try to score
points by showing their carefully manicured yard and
pointing out they pay THEIR landscaper 100 g's a year –or whatever.

One upmanship in this business is a way of life.  I'm a
marketer, not a gardener.  Trust me on this one.

That's got NOTHING to do with the point of this article.
And really, I don't need you to post all your weed getting rid of tips on my blog.

Seriously.  This article is NOT about weeds.

It's about PAIN and understanding what hot buttons REALLY
are and how stupid marketers are and how to make hundreds
of sales by being really STUPID.

… Stupid enough to find out what the REAL PAIN is and
sell a solution to IT instead of what you THINK the solution should be.

Which is something I always think about in my business.
Am I missing YOUR PAIN?

See, to me, you find a problem that's a good topic for
an info product and in a target group of people where
they also spend money on a repeat basis and for larger items.

Then you create and sell the front-end product (the
initial sale for those of you who stupidly haven't
read Amazing Formula).

Then you make the back end sales.

Did you know 324 people a day search for:
“how to kills weeds” on yahoo, Google and msn?
(according to Traffic Travis)

173 a day search for “how to get rid of weeds”

That's 500 people a day searching, not including the
traffic you could get on the content network and via
banner advertising like Joel showed you how to do on the
webinar I sponsored with him.

That's roughly 15,000 searches a month.

Anyway, I'm off the topic….

See, hop on over to

Type in WEEDS.  Or “Get Rid of Weeds”.

Here is the #1 relevant result I get:

“The Secret of A Great Lawn Without Needing a Professional ñ You Can Do
It And I Can Show You How!”

A Great Looking Lawn Doesn't Have To Cost Hundreds
Of Dollars Or Require The Use Of A Professional Lawn
Care Service.  All You Need Is This Incredible Book!

Now, that's a beautiful web site and I'm certain it's an awesome ebook.

But a beautiful lawn is a LONG WAY away from my mind.

I got WEEDS.

Do you get it?

I don't want a freaking ebook about a beautiful lawn.
I want to get rid of these weeds.

Now, I went down to my home depot and asked them.

Actually, I had to search about 10 minutes before I could
even find anyone to talk to.

THEN the guy I talked to was apparently a contractor caring
for their plants. And he didn't “supposed” to talk to me.

But he said I probably had Bermuda and I needed XZY product.

So I tried a little test patch.


Now, not only do I got weeds. I got dead grass.

Come to find out, if you put the wrong stuff on there you kill your grass.

Now I know someone is sayin' “How come you just don't hire someone?”


I had a guy come out. Gave me a very professional analysis. Said
he'd give me a quote.  NEVER got back to me and I can't find his card.

Had someone else call me.  I called them back and didn't even get
a  voice mail.

Fortunately, over SUSHI last night, I met a GUY at the sushi bar
who told me HOW TO get rid of these blasted weeds.

So guys and gals, you can relax.  My lawn is SAVED.

But I DID find an ebook on Clickbank I might order:

I won't give you the link because the sales letter is HALF
FINISHED! Seriously.  The letter is only half finished.

But he has a 4-day lawn turnaround.

I figure my lawn could use THAT!

Now, if the sales letter is only half finished, I figure the ebook
probably is too. So maybe I won't buy it.

But even HIS sales letter doesn't talk about my problem….


Here's the point:

Do Your Customers Have WEEDS?

See, if YOUR customers have weeds, and you're talking to them
about beautiful lawns, they probably feel like cussing you out.


1.  The desire for pleasure, i.e. get a beautiful lawn

2.  The desire to get rid of pain, i.e. get rid of weeds

If you're talking about one and your customers have another, it's a problem.

How to make STUPID money

Did you know you can actually make sales by being stupid? That's
right.  Stupid enough to not listen to your own advice and your own ideas.

And stupid enough to listen to the pain of your customers or
potential customers.

If you THINK the lesson of today's article is that you should go
write an ebook about weeds, you really and truly haven't heard a
thing I've said.

It's NOT about weeds.  Weeds have nothing to do with it.

It's about what goes on inside of people's heads and what
motivates them to take action.

You know, you'd THINK some of these stupid “lawn mowing” services
would pass out fliers on houses with weeds that say:

“Get rid of your weeds in 6 weeks — guaranteed.”

But they don't.

They mail you fliers for lawn mowing.

Anyone can mow a lawn.

If I wanted business, what I'd do is send out fliers that said,

“I'll banish your weeds to a place where the sun don't shine and
they'll NEVER come back again or you don't pay me”

Dear Neighbor,

I freaking hate weeds.

Can't stand the sob's.

I supposed I have a psychological hang up. It gives me great
pleasure to kill the suckers and banish them to a place where
the sun don't shine.

I don't know what a psychologist would say about that.

But if you have weeds, I'll guarantee you one thing.  I'll get
rid of those nasty suckers and they won't EVER bother you again.

Here's the story:

…. then I'd tell a story and go into benefits about how easy
it was and all that.  If you don't know how to write benefits
then you need to read Amazing Formula again and re-listen to the
audio that comes with Push Button Letters and re-read Ockham's Razor.

Anyway, do you see how you could run a 20 or 30 person business
and probably do a million dollars a year in weed prevention
services by being STUPID and understanding the PAIN people have?

See, no one wants to get rid of weeds?  It doesn't impress their
relatives to say they get rid of weeds.

“Oh, I'm a landscape manicurist and I create beautiful lawns.”
Now THAT s what everyone wants to be.  That sounds all impressive and stuff.

But STUPID thinking is just “what's the pain and how do I get RID
of it and banish it to a place where they ain't ever gonna be no sun.”

So the question is, do YOUR customers have weeds?

Are their “weeds” addressed by existing info products?

I know this is a stupid article.

It's about a trivial problem I have … weeds in my yard.

Fortunately, all is well because I had sushi last night and
the dude there told me how to get rid of 'em.  He has a little
secret none of his OTHER neighbors know.

And his yard always looks great year around and is greener
faster than anyone else's.  How cool is that?

Now, in Internet marketing, there are lots of pains. I've built
my solutions around getting rid of these pains:

1. The pain of creating an info product

2.  The pain of designing a web site and not knowing how to do it

3.  The pain of getting people to buy

4.  The pain of getting traffic

(although the traffic issue is one I'm still working on for
a more elegant solution).

5.  The pain of overshelm

6.  The pain of sporadic income

7.  The pain of getting new customers and making sales

8.  The pain of not seeing the big picture

But maybe you got “weeds” and I have missed YOUR PAIN.

If I have, then tell me.

Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any products I mention

D.  Resources you can use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links.  Get your links

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme.

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with

This is an EVERGREEN product and if you're new to this business
you'll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off.  Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.

6.  Your Own Products?

It's the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom

E. Get the Evergreen Traffic System

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days,  Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits  Per Day In April 2008!

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu's seo stuff is BRILLIANT and evergreen. It STILL works


May the road rise up to meet you
and the wind be always at your back
and until we meet again
may God hold you softly
in the palm of his hand

— Irish poem

Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023

  • Dave Osmonson says:


    Thanks for the post and I really like the way you present yourself and the detail. Refreshing!

    Now I do have a question and it is about my blog. I purchased the setup of my blog for $49 and I pay a $12 monthly fee (hosting), but I do not make enough to even pay the monthly charge! Now I know that I fall into that "newbie" category, but I also know that if I cannot turn this around, how long do I stay with this blog? I guess what my real question is, what CAN I do to turn this into a profit at some point? I certainly put the effort in, but I am also limited in my budget. So if you could provide me with any feedback, I would appreciate it.

    Thanks much and nice post.

    Regards, Dave Osmonson

    [Hi Dave, I teach creating and promoting your own products more than I teach the blogging model. Blogging is an seo model and it isn't my specialty. Normally it can take up to a year to build up organic traffic. It's a long term game. In tight niches though you can do it in as little as a month. You' got to create or outsource lots of content, and drive lots of inbound links to the content on your blog targeting specific keywords. Go to and read Terry Kyle for some interesting ideas on creating links.]

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