The Four Hour Workweek Revolution! - Online and Info Product Marketing

The Four Hour Workweek Revolution!

Memo From: Marlon Sanders
Re:  The Four Hour Workweek?


Here's a question for you to consider and the title of
my article this week:

“The Four Hour Workweek?  Is It For You?”

There's a best-selling book that has come out called
“The Four Hour Workweek”.  In today's issue, I talk
about the book, the marketing of it and other things.

At then end, I reveal the simple system the author used
to choose the title.

Be sure to read through the announcements in this issue.

Best wishes,

Marlon Sanders

Articles By Marlon
Electronic Newsletter
June 16, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “Are You Joining The Four-Hour
Workweek Revolution?”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

Introducing the “Roll-Your-Own-Bonus” system
for affiliates.  Create your OWN deadline for
“The Design Dashboard.”

This is my latest innovation in a very long series of
techniques I've fathered or pioneered.

Take notice of all the TOOLS we provide resellers.  No one
provides more tools than we do.  I also pay daily Mon.-Fri.
So if you need IMMEDIATE commissions, try our products.


A. “Announcements from Marlon”


Matt is back this next week.  The next issue is written and
ready for Matt to  get it print ready.

Two: Milcers GOLD conference call.

I'm going to do a conference call for GOLD Milcers next week.
I'll send out an email shortly. You can also post in the FORUM
this weekend.  I'll respond on Monday or Tuesday.

Three: Red Factor —

I'm not sure many of you have seen the very nice tabbed interface
we designed with all your content.  It really is a very elegant
way to access the modules and data.  When the smoke clears, I'll
have Matt get an email out to you on it.

Four:  Lisa's new BLOG design is coming!  I can't wait.

Five:  The Reseller contest is about a wrap-up.  Matt will be
sending you all notification of who won what.

Six:  Your A-List Newsletter?  Matt sent it out last week.  I
recognize and award my customers who have made a purchase in the
past 12 months and have 2 or less refunds by sending you a special
Al-List Newsletter each month.

B. “Are You Joining The Four-Hour Workweek Revolution?”
By Marlon Sanders

There's a concept I've been teaching and preaching for several
years now.  It's called Milcers — Marlon's Internet Lifestyle

There's a book that came out recently that became an instant
best seller.  It's called the “Four Hour Workweek.”

You can see it at  I also think you should
look at the blog for a GREAT example of how to do a blog:

Here's the thing:  He's saying the SAME things overall I've been
saying for two or three years.  I guess when you codify it in a
book with a catchy title and USP, it does a LOT for the perception
of the marketplace.

It's a great book. You should read it.  He shows how he runs a
large business with NO employees!  This runs counter to what some
in this industry teach — that the “Internet lifestyle” is a lie”
they shout.

That you can't run a business from home and so forth.  People with
their own agendas and concepts to sell have just pounded the
daylights out of the concept.  I haven't tried to defend the
concept of the Internet lifestyle just because I didn't feel like
arguing about it.

The Milcer's “Internet lifestyle” concept really annoyed some of
my competitors.  They KNOW they wear a watch and carry a cell phone
all the time like it's glued to them. They KNOW they have the
schedule from hades.  They bitched about the concept. Moaned about
it.  Tried to DESTROY it by mispronouncing the name on purpose as
a profane name (and posted such in forums).

So I'm HAPPY to see this book that sets the record straight and
articulates the concept better than I was able to.  Masterfully so,
in fact.

Now, for 6 or 7 years, I ran this business from home.  If you don't
believe that, refer to my “Digital Product Creation System” which
documented my outsourcing systems THREE years ago before anybody
was even talking about it. And before that my product at  I was outsourced before outsourcing
was cool.  I was using Elance before anyone knew what it was just

You go back in and search web sites.  And see at the
time I published Digital Product Creation System and Operate Your
Biz if anyone ELSE was discussing these things.

It's dated now in terms of systems. But it shows how 3 or 4 years
ago my whole entire team worked virtually.  We documented all our

This is another area I was a very EARLY innovator.  No surprise to
those of you who have been around awhile.

Now, personally, I like having a small office with a cadre of sharp,
loyal employees.

Fact is, for many years I ran this business with virtual staff.
Once you hit say 1/2 million or more in sales, a small office is
probably a good idea. But before, virtual is good. And there are
$15,000,000+ businesses ran 100% by virtual employees.  You CAN
do it.

In the book, you'll see the charts of his product delivery system
and order taking.  Let's see, I've been doing that EXACT thing for
how many years?  More than I can remember.

One thing I want you to notice when you read the book is how he
SELLS his idea or vision.  Frankly, he did a better job of it than I did!

There's something to be learned from everyone.

What I CAN tell you is that if I worked the four hour workweek, I'd
have to INCREASE the number of hours I work most weeks!

I'm on the one hour workweek plan.  More or less.

There's a lot to be said for the instant credibility you gain by
writing and promoting a book.  Last week I talked to you about TITLES.

I must say that the “Four Hour Workweek” title is vastly superior
to Milcers as a title.  Coined words don't usually make good titles.
What's funny is, my article on names and titles didn't get nearly
as many clicks as my article on getting a top 10 position in Google.
People have seo on the brain.  It's crazy.

Truth is, naming your product is more important. The name POSITIONS
the product.  And if you haven't read Positioning by Trout and Ries,
it's a fast read and recommended.  I prefer the 20th Anniversary
edition since it's hard bound.  I like hard bound editions when
it's a classic.

You literally see things you don't see in a teeny tiny print
paperback edition.  Plus, psychologically, a hard bound book tells
you it's important.

I admire the way he sells the concept in the book.  If you read it,
you'll see that while there is some concrete info, it's mostly
vision and concept.  It's a “manifesto” of sorts.  A term I think
Seth Godin has made popular.

There are a few things he does NOT say about the Four Hour Workweek
that need to be said.  He STARTED with a highly successful product
(in terms of sales).  Yes, his overhead was eating up his profits.
But still, he spent a number of years building up to the point where
he COULD work the four hour workweek.

I did too.  It's an unfair expectation to think you'll do this
overnight or without effort or toil.  Although it only takes one
great sales letter and concept to make you an overnight success.

In some ways, the “Four Work Workweek” book is the prime example of
that fact.

There are things in the book I don't agree with.  And I think are
slightly misguided.  But overall, it's a great concept and a great
read.  If you have complex product delivery, using a virtual
outsourcing team isn't going to fly well.  You need an individual.

One of the things that sells the book is his “persona”.  He's a
world champion in some martial art (forget which one).  He's
traveled the world.  Very accomplished at age 29.

This 100% helped sell the book.

Mostly, what I love is the way he sold the concept. Wow!  He really
nailed it so well.  Oh, you know how I'm an advocate of testing
product ideas and titles?

He tested his titles on Google as PPC ads.  And he PROMOTED the
initial launch ONLINE via blogs.  More on that later.

Best wishes,


Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
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C. “Services You Can Use”

FOUR HOUR WORKWEEK PLAN:  If you truly want to live the
Four Hour Workweek, you need a product.  My most in depth
info on how to do that (it's not cheap) is at: — It was the FIRST in-depth,
A to Z course on creating info products complete with videos.

many knockoffs and copies. But there is only ONE original
Push Button Letters at

THE ORIGINAL 2-PAGE WEB SITE MODEL — Others copy it and don't
credit it. It hacks them off I developed and promoted the original
product with the 2-page web site model in it.  Read the real deal
for yourself —

“ArticlesByMarlon” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at for
more information on how you can sell products and services
like crazy on and off the net.


May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an Irish blessing