Traffic Funnels: Can you really put your traffic funnels on auto pilot?
Memo From: Marlon Sanders
Re: Can you really put your traffic funnels on auto pilot?
What if you had multiple traffic funnels siphoning traffic to your
And what if you personally had to do only minutes of work to
make that happen? Is that a DREAM or a reality?
Here are my thoughts:
1. Nothing is ever 100% auto piloted without oversight, monitoring
You're ALWAYS going to have to monitor, adjust and tweak no matter
WHAT the activity is in business.
2. You CAN farm out the repetitive work.
There's NO reason you personally need to do article writing, grunt
work or post articles on your blog.
My articles are posted automatically to my blog every Sunday night
by an outsourcer I obtained via outsourceplan.com (aff link).
I talked to Terry Dean yesterday and he hardly remembers HOW to
post articles to his blog because his outsourcer does it for him.
And don't think that will cost you an arm and a leg. You can
hire people full time for $250 a month, or even less.
For example, in the NEW traffic funnel I ran across, you CAN have
an outsourcer do most of it for you once you have the basic system
figured out and set up (it's pretty simple).
Here's the new traffic funnel if you haven't seen it yet:
I haven't seen anyone else teach this. Now, this is only ONE of
multiple funnels you'll probably want to use as I explained in my
3. What you CAN'T outsource is the planning.
YOU are the one who has to figure the stuff out, what you want to
do, how you want it done and then create the plan and the
instructions to make it happen.
You ONLY have to set the system up once but you DO have to do it.
So right now I'm going through a rather elaborate product on seo
so I can create instructions for an outsourcer.
4. The BRIDGE is critical
The bridge is where you take what you LEARN and break it down into
STEPS that you can give to an outsourcer. Just going through info
without breaking it down into steps won't help you much.
5. Imagine multiple streams of traffic
I have a NEW VISION of really robust multiple streams of traffic all
funneling visitors to my lead capture pages.
I discussed these sources yesterday but here are a few notes:
a. Content network on Google
Great for broad offers. Not so good for highly targeted traffic.
b. Google search or placement
Can work for all offers.
c. Affiliate traffic
The best period and should be a part of any program. If you don't
have affiliate software, try either clickbank for something on the
cheap or AUTOMATE YOUR since that also has
autoresponders, ad trackers and your shopping cart. That's my
private label system and has stood the test of time.
I love affiliate traffic and you should too.
d. Banner traffic
Buying banners on blogs, forums, individual sites and so forth is
great because no Google slap can TOUCH it! And your banners will
never jump ship and promote someone else instead as affiliates can
This is one of the ultimate forms of traffic and IS outsource-able.
e. Article marketing
Still a valid form of traffic and great for beginners.
Now, in the past I taught to take one form of traffic and specialize
in it. I still believe in that for the beginner since every
traffic stream has a learning curve.
But if every 3-6 months you add a new traffic stream, I think this
makes sense and diversifies your business IF you can put that
traffic funnel on auto pilot using outsourceplan.com
ALL of these methods depend on getting people ONTO your email list.
And you do that with a good email capture page.
I show how to set this up a to z in PromoDashboard.com. For your
autoresponder, I recommend AUTOMATE YOUR, aweber or
getresponse. Those are my main recommendations.
The SECRET of a great email capture page is your FREEBIE and
especially the TITLE of your freebie. The more attractive your
freebie, the more people join your list.
You CAN have an email capture page without a freebie. You just
offer “more info” and take people to the sales page.
f. Organic traffic
Nowadays this works in combo with your blog and your article
The idea is you send out content to your list that you also post
on your blog as Google bait. And you make sure every page on
your blog has a title with the keyword in it you're targeting
via the “all in one” seo plugin.
THEN you create links TO your articles that all target different
keywords AND those keywords need to be not too competitive.
I made a BIG mistake in the past by not targeting keywords and not
driving links. Well, I really didn't use my blog for seo in the
But what I SHOULD have done is wrote the exact same articles but
then had an outsourcer go in and change the title to target a
keyword and build some links to it.
In the ideal world, you're like copyblogger.com and write such
unbelievable content that people link to it all of their own
I think I put some really darned great articles on my blog but
they don't get “natural” inbound links that much.
So even if you write great content you still probably have to help
the linking to your great content along.
The content for your blog needs to be high quality. You either
write it yourself or outsource it to a HIGH QUALITY writer.
That means you'll probably pay 10 bucks an article for high
Articles that you submit to directories or place on web 2.0
properties don't need to be so high quality.
The concern about relying on organic traffic exclusively is you
are very susceptible to changes in ranking procedures by Google.
So you should diversify with other traffic funnels. And like I
say, in the BEGINNING you should master ONE before trying to do
5 or 6.
Start with one good one.
PS: To add a NEW Traffic Funnel to your systems, check out: