Marlon's
Marketing Minute
Vol. 5, #22, May 22, 2010
Overview of This Week's Issue:
—
A. Sponsor advertisement
— B. Announcements from Marlon
— C. Main Article: How to Turn Your Niche Idea Into A Full-Blown Business, including a complete real example
— D. Resources
Hello,
Marlon
here.
This
week's article: “How to Turn Your Niche Idea Into A Full-Blown Business — including a complete, illustrated real example”
Today I'm going to show you a great example of creating a niche product for a market. Last issue I talked about emofree.com and how Gary Craig simply adapted the work of Dr. Roger Callahan. Now, today I look at how another marketer took Gary Craig's idea and built a DVD and big affiliate promotion around it. Here's the site:
Read
today's article for more details. Then re-read it just to be sure you
didn't miss anything, a'ight?
Let
me know if you like this HTML issue or not. It's a masterpiece HTML
template so of course it's bound to be good… but just in case you
don't like it, I wanna know!
Best
Wishes,
Marlon Sanders
P.S. You can put your P.S. text here…
and if you want you can include a P.P.S. too and a P.P.P.S. and so on
and so on and so on.
A. Sponsor Advertisement
Discover the 6 figure secrets of the amazing Affiliate Cowboy and start earning on Monday!
6 Figure Secrets Of The Affiliate Cowboy
The price is this weekend ONLY. I've been doing a few of these weekend specials and you guys and gals seem to be loving the great bargains.
=============================
B. Announcements from Marlon
=============================
1. Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com
Get Customer Support Here
We have LIVE CHAT to serve you better. Most people in this
business skimp on this. I don't. Tim is an award winning
customer service person.
2. Did you buy Big Course or Cash Like Clockwork?
These products are ONLY digitally delivered. Tim says I need
to make sure you know this. The tabbed interface to access the
products is quite elegant if you ask me and the ultimate in
convenience.
3. Quick Start For Writer's Secret Implementation Videos
available for purchase SEPARATE from “The Writer's Secret”
Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:
http://www.quickiestart.com
4. Ateam webinars
Good things are coming. I've just been bogged down in this
darned Traffic Dashboard which is taking forever to research
and complete. But it'll be 100% worth it for you.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. Main Article: How Gary Went From $18,000 a
Year To $400,000 a Year
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
If you've read my past articles, you've used MicroNiche Finder (aff link) to find a lucrative niche market. You should be locked, loaded and ready to rock and roll. If you aren't, you need to go back and read my back issues.
Now, let's look at how you flesh out a whole marketing sequence in a niche market. The example I'm using is a product I love called The Tapping Solution. This is NOT my product. I bought the DVD because Joe Vitale is on it and told me about it.
First, let's look at the MAIN web site. Keep in mind…this could be YOUR web site. And it could be about dog training, Salsa Dance, or how to do WHATEVER…
This is the main site:
Notice the opt in box I've highlighted in red where people can input their name and email address to get a tapping ebook. Notice the headline and the testimonials on the right as well as the main video and testimonial from none other than Bob Proctor.
Landing Bob Procter as a lead testimonial was a great idea.
By the way, I bought this DVD and loved it. It's what turned me onto this whole tapping thing. Then, I bought Gary Craig's dvd's off ebay since he doesn't sell them any longer. I found out you can tap for ALLERGIES or things you sometimes have a reaction to.
Anyway, you can hire a graphic designer to create a page with similar quality as this for $150 to $250 or $500. There's a very big difference in what designers charge. The point is, if you're on a budget and you shop around, you can literally get a very nice design for $150.
My friend Adeel Chowdhry (he did one of my video bonuses for Promo Dashboard) has multiple products that have hit #1 in very competitive categories on Clickbank. He has top notch graphic design and pays probably $250, if that (or did in the past).
Now, there are a few things about the above site I'd split test. Normally, the more links and choices you give people, the lower the response. I'd test this design vs. a one-action design.
But I LOVE the way the testimonials go down the side.
Now, scroll all the way to the bottom and you'll see an affiliate sign up link at the bottom. They uses 1 shopping cart for their affiliate program. Here's my private label of it if you'd like to try a 30-day trial.
After you sign up, that's the page you go to with affiliate links. Notice the nice branding at the top.
You'll notice they built a WHOLE business around this:
1. Tapping Insiders which is a continuity program.
2. The Tapping Solution DVD which is the front end
3. Tapping World Summit which is their seminar
That is a very well-constructed back end. You can't complain about a DVD front-end with super power testimonials including Joe Vitale and Bob Procter WITH a monthly membership site on the back end AND a seminar.
Here's something NEAT they did. I got an email offering me a freebie preview of the World Summit Event (which is sold for digital access now).
I got to listen to Joe Vitale's speech on Tapping AND Jack Canfield and Bruce Lipton. And you can too. Tapping World Summit Preview.
I read that over 81,000 people attended the first Tapping World Summit! That's a lot of people.
You wonder HOW this whole process is going? Check out the Alexa:
That's an outstanding spike on Alexa and indicative of a pretty strong product launch.
Speaking of the product launch, they DID also have a JV page. I saw it earlier but I'm running out of time to get this ezine issue out.
I hope you enjoyed this. I doubt I'll be able to do this each week because it takes quite a bit of extra time to do an html version. But I hope I've opened your eyes on the steps to fleshing out a niche and turning it into a business.
Best wishes,
Marlon Sanders
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe
Check out all my products here:
http://www.getyourprofits.com
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)
//////////////////////
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
=========================
D. Resources you can use
=========================
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links
at http://www.getyourprofits.com)
1. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
Internet Marketing Ebook
2. Newbie Fast Start Help Kit
The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
me. Internet Marketing For Newbies
3. The A to Z of Designing & Building Your Web Site
Design Dashboard shows you not only the basics of doing your own design but really walks you step by step through setting up your hosting, autoresponders and shopping cart.
Web Site Design Training
This is an EVERGREEN product and if you're new to this business
you'll learn tons..
4. Promote your own products made easy
Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
Promote products online
6. Your Own Products?
It's the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a 30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created! Create info products
+++++++++++++++++++++++++++++++++++
E. Get the Evergreen Traffic System
+++++++++++++++++++++++++++++++++++
Tinu emailed and says she has added new info on social media!
Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!
Evergreen Trafffic System
Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.
Tinu's seo stuff is BRILLIANT and evergreen. It STILL works
awesome.
==============================
May the road rise up to meet you
and the wind be always at your back
and until we meet again
may God hold you softly
in the palm of his hand
— Irish poem
Copyright 2010 Higher Response Marketing Inc.
All rights reserved.
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In 1978 this ad changed my life. But what is “the thing”
