How Joel Got 29,653,625 Clicks At .01 Each In 30 Days
This week’s ARTICLE:
How Joel Got 29,653,625 Clicks At .01 Each In 30 Days
Today is a very useful issue. I’m showing you:
— How do you REALLY get millions of clicks?
— The missing link in most Internet marketing products
— What most people don’t wanna hear about IM
— What do you need to master first?
— How do you snag 3 bucks 700X?
— What do you do if Google pulls the rug out?
— How to scale up
This is NOT theory. This is all based on practical stuff you
can actually DO without being a rocket scientist or super duper
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Marlon’s Marketing Minute
Vol. 4, #10, March 7, 2009
This issue contains:
A. Sponsor Advertisement: Who Else Wants To Snag $3
SEVEN HUNDRED times a day?
B. Announcements from Marlon (Important)
C. Main Article: “How Joel Got 29,653,625 Clicks At .01 Each In 30 Days”
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. SPONSOR ADVERTISEMENT
Who Else Wants To Snag $3 a day SEVEN HUNDRED times?
Get Joel’s course where he shows you how he snags $3 a day SEVEN
HUNDRED TIMES by repeating one method over and over and he will
GIVE YOU the 6 billion dollar impressions and millions of clicks
40-min. video as a bonus. But you need to order via my affiliate
link to get the video:
B. ANNOUNCEMENTS FROM MARLON
One: Follow me on Twitter
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the freebie software there. Very easy to use.
Two: Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!
I’ve just released “The Best Of Marlon Sanders”
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Three: Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.
Five: SMALL GROUP LEADERS
I have cancelled the small groups.
If you are one of my small group leaders, you have the choice
of receiving my $1,000 Cash Like Clockwork system or getting
The new Cash Like Clockwork system should be to our fulfillment
center at the end of this next week. Then it’ll take a
week or two in shipping.
If you’d rather have a refund, you can go there.
C. MAIN ARTICLE
How Joel Got 29,653,625 Clicks At .01 Each In 30 Days
By Marlon Sanders
In October of 08 my friend Joel got 29,653,625 clicks
at a penny each.
That is a .47% ctr rate on 6,372,399,989 ad impressions
on the Google content network.
Now, in his bonus with his latest product, he shows
SCREEN CAP proof of those numbers. And he spends 40
minutes telling the strategies that allowed him to
While I won’t reveal all his secrets here, I want to
tell you several useful points I took away from his
video and from my private phone conversation with
The REASON I want to talk about this is we see this
everyday in Internet marketing. People with numbers
that make your jaw drop. And you wonder how they do
You often buy their product and find that the product
gives generalities but never really dig down into the
So let’s talk a minute about how you DO scale up bigtime
and what it takes.
1. First, master the fundamentals and basics
Most people want to skip this. I know this as a fact.
Recently, I made an offer for you to participate in
small groups to really APPLY Ockham’s Razor. This
was made to my buyers of the product.
Let’s see. We had a total of 2 people sign up.
Now, I could tear apart my offer and say the sales letter
wasn’t the best, etc.
But bottom line is, learning something NEW is exciting.
APPLYING what you learn isn’t.
And if that’s YOU and it probably is unless you were one
of the 2 people who signed up for the small groups, then
it means you need to take a long, hard look at yourself.
Are you attracted by the new bright, shiny object on
Or do you see an realize that it isn’t what you KNOW, it’s
what you DO.
So you gotta learn and apply the fundamentals, even if it
isnn’t sexy. Even if it isn’t exciting.
You EARN the right to go to the next level.
I’m a fan of the basics as I am a fan of football in the
U.S. The very first thing kids learn in 5th grade football
if they’re a receiver is to catch the ball with their HANDS,
not their body. And to LOOK the ball in with their eyes.
But you watch pro football on TV and you see receivers
getting paid MILLIONS of dollars DROP the ball. Why?
Because they tried to catch it with their body and not their
hands and it bounced off their chest. And they where looking
around at who was going to hit them and didn’t look the ball
You first gotta pay the price to learn and APPLY the fundamentals.
The DOING is 10X as important as the KNOWING.
Ironically, people are willing to spend $100 to learn something
but NOT $60 to APPLY and do it.
“But I can apply it myself.”
True. But you won’t. It’s proven that people succeed at a much
higher rate if they participate in groups. Napoleon Hill called
it the MasterMind and attributed all wealth to it.
2. Watch what works
This sounds so simple.
But I asked Joel what he does when Google changes the rules.
How does he figure out how to counter it.
He said he looks at the ads that are STILL running and figures out
how THEY are doing it.
So study what works.
The other lesson here is that you have to ADAPT to changes. And
at some point, it won’t all be in a course or an ebook. You have
to problem solve yourself.
3. Find something that works and then repeat it hundreds of times
This is what Joel does so well.
He did it with the core mini-site method in his course. He found
something that brings in 3 bucks a day.
Then he repeated it SEVEN HUNDRED times.
How many things do you have on your hard drive in ebooks or courses
you’ve bought that’ll bring in 3 bucks a day?
Probably at least a few.
Now, what about doing that formula 700 times?
This is one reason I’ve been talking about outsourcing. You’ll
need help. At first, do what you can yourself. Pay the price.
Learn the ropes.
But at some point, you need to get help, so you can scale up.
Now, notice the formula is to do ONE THING 700 times.
NOT do 700 things ONE time!
That’s what most people I talk to are doing. They’re trying to
do 700 things one time poorly.
Flip that around.
Get ONE FORMULA and do it 700X.
That’s what ORIS is. It’s my formula. Now, I didn’t do it 700X.
But I’ve done it a good 30-50 times. And portions of it
hundreds of times.
4. Scale Up
All the big Adwords courses talk about target, target, target.
And it’s REALLY true. You DO have to target.
But Joel will tell you it takes THOUSANDS AND THOUSANDS AND
THOUSANDS of ad groups to get millions and millions and millions
That’s a lot of scaling up.
He had to have custom software written. You don’t have off-the-
shelf software that scales up like that.
And if you do, Google will break it for you when enough people
So Joel has his own software written. As a newbie, you don’t
gotta do that.
But at a CERTAIN point of scaling up, you’ll want to spend $500
or $1,000 or whatever and get some stuff custom written.
This is why I say that people who are getting HUGE numbers really
never reveal their secrets. Why? Because you gotta scale up.
And it’s not something the average Joe wants to hear about.
You want to hear how Brad with Stomper originally was bringing
in millions. But you may not want to hear how he had a huge
warehouse to stockpile all the items he imported a very large
cash flow cost.
See what I’m saying? I’m just saying you gotta be willing to
hear the truth. And if you want to scale up, it ain’t all gonna
be pleasant or a walk in the park.
Let’s have an honest discussion here: If you wanna scale up
to millions, at some point it ain’t all gonna be a walk in the
Back when he was still here, Corey and I had this discussion.
He told me if he started over he’d do what I do. He’d stay small
and have a nice net and not go for the big numbers. But something
compelled him to grow larger.
In Joel’s case, at one point, he employed 25 or more people in India
working full time on his Adwords stuff.
Now he employes 3-6 full time. And spent a month in India training
On the flip side, when you bring in as much as $25,000 a day, you
don’t mind the month in India.
So you wanna know how Joel got 29,653,625 clicks?
It’s all in his 40 minute bonus video.
But in a way, you’ll be dissapointed to learn it unless you want
a dose of reality.
He scaled up on a massive scale. He outsourced. He created
proprietary software. He adapted to changes in Google. He has
trade secrets he doesn’t reveal to anyone.
How did he learn the trade secrets?
By doing it over and over and over and testing and seeing what
But what you CAN learn a ton from is this:
Joel’s basic formula is this:
Get one thing that works.
And do it 700X.
Or 23 million times.
Focus on doing ONE thing 700 times instead of 700 things one
Get a formula.
Find one that works.
Now focus on DOING it over and over.
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
Check out all my products here:
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E. MY SPECIAL THANKS TO THE FOLLOWING PEOPLE
WHO HAVE SUPPORTED MY PRODUCTS AND CONCEPTS OVER
A special thanks to those who have been instrumental in building
my business over the years.
— Allan Gardyne: http://www.associateprograms.com
— Ewen Chia: http://www.ewenchia.com
— Kevin Wilke and Matt Gill: http://www.nitromarketing.com
— Joel Comm: http://www.joelcomm.com
— Jim Edwards: http://www.igottatellyou.com
— Yanik Silver: http://www.instantsalesletters.com
Here is a more complete list:
Ewen Chia Ti Wah
Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.
If we stand tall, it IS because we stand on the shoulders
Copyright 2009 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.