Are you gonna stay ON track or get off track? - Online and Info Product Marketing

Are you gonna stay ON track or get off track?


Marlon here with another issue of Marlon's Marketing Minute.

This week's article is:

===>> Are you gonna stay ON track or get off track?

(Why you gotta know what your model is and how it'll cost
you enormous amounts of wasted time, money and energy if
you don't)

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read.  You WILL make
sales from the link in the resource box.

If you don't have a reseller ID, just go to: and sign up.  It only takes
2 minutes.

There are 3 ADS at the end of this ezine.  You can replace
all THOSE with reseller links if you want.


PS:  Other marketers ONLY send you good content during their
product launch.  I'm with you every week, motivating, inspiring,
educating.  Where are THEY when a product launch isn't going

I'm here every week delivering rock solid content based on years
of experience.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 3, #43, December 13, 2008

This issue contains:

A. Sponsor Advertisement: Point and Click Marketing

B. Announcements from Marlon (Important)

C. Main Article: Are you gonna stay ON track or get off track?

Brought to you by: Marlon Sanders – Publisher



“New step-by-step system walks you through creating your freebie
offer, packaging it up and stuffing your marketing funnel chock
full of people ready and willing to spend money with you”

Do you have your marketing freebie put together?  Do you have a
page that's getting people into your marketing funnel?

If you want to DO what I talk about in today's ezine article,
then really, seriously, fork over a few bux and grab yourself a
copy of the super powerful Powerful Promo Dashboard

Marlon Sanders


One: Follow me on Twitter

This way, if you don't get my emails, you get my Twitters.

Two: Ateam audio recordings

Danny should get 'em posted this next week.

Three:  AFFILIATES — I'm totally revamping the way you get
your tools and stuff. This is going to 100% rock!


If you didn't snag the freebie audio, grab it here:

Audio Freebie

C.  Are you gonna stay ON track or get off track?

(Why you gotta know what your model is and how it'll cost
you enormous amounts of wasted time, money and energy if
you don't)

Save this article for reference and use it as a reminder

By Marlon Sanders


Are you gonna stay ON track or get off track?

Every week or every several weeks it seems like there
is a new product launch promoted by all the usual suspects.

Nothing wrong with that.

A lot of these products bring fine value to the table.

They all show screen caps of huge amounts of dough brought
in during relatively short time spans.  The implication being
that if they can do THAT, the smaller amount of money you need
must be a piece of cake.

That's all well and good.

But before you spend your $1,000 or $2,000, there are a few
things you need to consider:

1.  What will happen to the validity of the method once everyone
jumps on the bandwagon?

This is a valid concern.  Products that contain seo or ppc tricks
are likely to NOT work after Google hammers down on 'em, as Google
seems to love to do.

Anytime anyone figures out how to beat others in getting an
advantage with Google, and widely promotes it, it seems to break
down.  The BEST approach with Google is to seek out Evergreen
strategies and things that aren't widely promoted.

I see quite a few methods promoted where the promoter knows darned
well that after the product launch, it'll fall apart.  PPC and SEO
software programs or strategies are particularly vulnerable.

2.  Is this method really valid for your normal marketer?

So let's say John Doe made 1 million dollars in a second.  All well
and good.  But how valid is the method for YOU?

For example, let's say the money was made in a huge product launch
in a niche.  That's fine. But do YOU possess the credibility to go
into a niche and do the same thing?

The argument can be made you don't need similar credibility.  But is
it true?

Or let's say the person is killing it on Google PPC. But then you
later find out they're a super duper whiz with spreadsheets and have
better attention to detail than an accountant.

Is THIS really gonna be your cup of tea?

If you're good with numbers, go for it.

But if you aren't, you might think twice. There's more than one way
to skin a cat as the old saying goes.

3. Is the product ALL strategy or are the actual technical details

If you can handle the technical details on your own, then this isn't
a big ordeal. But what I see a lot is people buy products that are
all strategy and they aren't given the tools to actually implement

So for example, they may be told to create PDF's, audio and video
and distribute them to affiliates for promotions.

But there are no instructions on how to set up the affiliate program,
create the pdf's, audio and video.

So at the end of the day, you're all EXCITED but NOT empowered to DO
anything. To actually implement it.  Sure, it sounded good. But
where are the step-by-step instructions?

4.  Does this method REALLY fit with your overall model or plan?

One of the things beginners and even intermediate marketers seem to
have a problem with is choosing and sticking with ONE game plan.

You can sell affiliate products.

Or you can promote CPA offers.

Or you can create and sell your OWN products.

But you gotta pick one model and stick with it. Some would question
that.  But I just don't think a person, especially someone
relatively new to the business can do more than one of these

You use different methods to promote affiliate programs than you do
CPA lead offers.  And it's a different learning curve for creating
and selling your own products.

What often happens is you're on one game plan.  But then everybody
and their dog promotes a new, more exciting method that sounds like
a lot EASIER dough.  So then you jump ship.

Until the NEXT easier method comes along.

Understand that the NUMBER of people promoting an offer has nothing
to do with its actual value.

It has to do with how skilled a networker the person is and what
their relationships are. That is, which cliche are they in?

Are they in the Cali cliche? The UK cliche?  You know, there are
different groups of marketers who all stick together and promote
each others offers, even if they don't feel it's the best match
to their philosophy or for their list.

Nothing wrong with this.

But you as an astute consumer should know what you're looking at.

5.  Can you sort out the different models?

There are a few basic approaches to the online Game:

a.  Creating and selling your own info products
b.  Selling on ebay
c.  Promoting dropship products through seo
d.  Promoting Clickbank products through ppc
e.  Promoting CPA offers via ppc or paid advertising
f.  Pure seo plays
g.  Selling plr or reprint rights products
h.  Joint venture marketing
i.  Product launch plays (part of a)

When offers come out, you need to figure out FIRST which bucket it
belongs in. And ask yourself if that's the bucket you're working on
or specializing in.

Just because a chorus of angels (Internet marketers?) all swear a
product they've never even seen yet is great doesn't make it the
cat's meow.  It might be.

Could be.

But your own examination and scrutiny is warranted.

If you're doing PPC marketing and it's an seo play, then pass.

If it's a joint venture method that requires you to have your
own products and you're doing affiliate marketing stuff, then

See, you gotta know what PLAY you're running.

You can't run one play and in the middle of it go, “Oh, wait.
This sounds better.  No wait! This grass is greener.”

One week marketers are all screaming…

PPC to Clickbank!  It rocks. Buy this.  So that is one model.

The next week it's, “No wait.  My bad.  Product launches rock.
Do that instead!”

Next week it's, “Affiliate marketing rules!  Forget what I said
the last two weeks!  Affiliate marketing is what it's ALL about.”

This week it's CPA marketing, “OMG — CPA marketing. It's the
greatest.  Go over to my friends site because in 6 weeks when I
do MY launch, I want him to reciprocate a mailing.”

The Game and the Dance of product launches, reciprocal emails and
back scratching goes on and on.

Not that it's wrong or bad. Hey, it's business. And there's nothing
wrong with it. I promote on occasion for a few of my friends. Let's
be honest here.

But here's the PROBLEM I got with it. A big problem.  You, as the
consumer, are often left scratching your head which way to go.

Now, in my business I teach people how to create and sell their
own info products.  That's dominantly what I do.

And the reasons for that are many.  I believe it's the best
long term, evergreen strategy, although it certainly isn't the
only one.

But I think of a massive product launch that was made based on
getting top seo positioning and drop shipping products. Next
thing you know Google had changed the rules!

And all of a sudden the chorus was pay-per-click marketing!
So part or all of that learning curve you went through on the seo
was WASTED and now it's a NEW learning curve of PPC!

Which is good for the marketer because it keeps you buying info
products and attending seminars and buying coaching programs.

But is it good for YOU the consumer?

Product launches are ALL based on something new and exciting.
Because people easily get disenchanted with the work it takes to
create and sell their own products.

Or the work it takes to really do ANY method, frankly.

There is no way to make a lot of dough that doesn't require a brain
or effort.

ANY method you use has some sort of Achilles heel. Something you
won't like about it.  And you can do well with about ANY method.

I just like things where you go through the learning curve once, or
as few learning curves as possible and they last.

Not that you'll ever completely avoid learning curves.

What is your MODEL?

That's the question here.

And are you going to STICK to your model when the going gets a
little tough?

Or are you going to jump ship the greener grass on the other side
of the road?

Think twice before you do.

That's all I'm saying.

Because realize that marketers have a vested interest in selling
you the greener grass on the other side of the road that spawns new
learning curves, seminars and coaching programs.

Nothing wrong with that at all.

But you, as an educated consumer, should know what the Game is and
how to play it for YOUR advantage, not the marketers.

Marlon Sanders

For step-by-step help in stuffing your marketing funnel chock
full and overflowing, check it out NOW!

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.  Post it on your blog. Stick it in Squidoo.  Put it
on a Hub Page.)


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention


D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for

Save 100's on graphic design:

Are you struggling to find your TARGET MARKET?



Allan Gardyne
Michael Merz
Bill Hibbler
Jim Edwards
Sasi Kumar
Ewen Chia Ti Wah
Michael Wong
David Vallieres
Titus Hoskins
Michael Paetzold
David DiPietro
Brian Terry
Dan Kelly
Michael Filsaime
Dave Lovelace
Derrick VanDyke
Matt Adler
Sean Mize
Gary Martin
Melanie Mendelson
Keith Wellman
Joshua Jenkins
Jeremy Burns
Sharlene Raven
Michael Nicholas
Anil Kumar
Joel Comm
Gabor Olah
Craig Haywood
Sterling Valentine
Frederic Patenaude
Jessica Clark
Liz Barton
Roger Hall
Marc Horne

Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders
of giants.

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.