Ex Blues Musician Pays Bills After One Weekend Of Work - Online and Info Product Marketing

Ex Blues Musician Pays Bills After One Weekend Of Work


Marlon here.

This week's ARTICLE:

Ex Blues Musician Pays Bills After One Weekend Of Work

Subtitle: How My Dinner With Joe Vitale and Pat O'brien can help
you pay your bills and find uncanny success using online marketing

Today is an amazing issue. I'm showing you:

— Ex blues musician makes good in a weekend
— How Twitter led to my meeting with Joe Vitale & Pat O'brien
— Secrets of the Portable Empire
— Gettin' your bills paid with online marketing
— How to FOCUS in 2009
— Noodling around for your USP
— What if you can't type?

This is NOT theory. This is all based on practical stuff you
can actually DO without being a rocket scientist or super duper

Save this for reference

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P.S. After you read today's article, hit me back on my blog.
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Hit me with your feedback on today's ezine

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I'm here every week delivering rock solid content based on years
of experience.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 4, #7, February 14, 2009

This issue contains:

A. Sponsor Advertisement: Become a discussion group leader for
Ockham's Razor

B. Announcements from Marlon (Important)

C. Main Article: “Ex Blues Musician Pays Bills After One Weekend Of Work”

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher



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Ex Blues Musician Pays Bills After One Weekend Of Work

Subtitle: How My Dinner With Joe Vitale and Pat O'brien can help
you pay your bills and find uncanny success using online marketing

By Marlon Sanders


Last night I had dinner with Joe Vitale and Pat O'brien.

Pat wrote “The Portable Empire” book published by Wiley Press. Joe has written
30 best sellers and, most recently, took his fame to another level by being
featured in “The Secret.”

Joe's one of those guys who could have an ego bigger than New York, but
doesn't. He's one of brightest, most giving individuals you'll meet. And
puffs on a mean, Cuban cigar.

I won't reveal his secret here.

But Joe has banged out 30 books and he literally can't type! He hacks away
at the keyboard. Joe turned his “cant's” into “dones”. He didn't let excuses
stop him.

Pat used to be a blues musician. He toured Europe a lot and had a nice

But all that changed when he bartered guitar lessons with Joe Vitale in
exchange for a ticket to his Spiritual Marketing seminar.

Pat got inspired.

In one weekend, he created his first product.

I tell people this all the time. Creating a product doesn't need to take forever.
99% of creating a product is in your head. It's in the decision to do it.

Pat sold more copies of his first product in a few days than he did CD's
all month long on his tours. And he could stay at home and not have the
grind of travel.

So Pat got into this business.

Later, he penned his book Portable Empire that has been a big hit. He also
holds “unseminar” seminars on marketing. Which are his own laid back version
of seminars.

One of the things we did last night was brainstorm a new USP or big promise
for Pat.

I explained to him that you can break sales letters down into direct and indirect
leads or formulas, a tidbit I learned from Michael Masterson at awaionline.com.

Anyway, we figured a direct lead would be best for Pat. The two direct leads
you use most often are problem/solution and big promise.

Neither Joe nor I really like or specialize in the problem/solution lead. So we
use the big promise.

I reckon we spent 20 or 30 minutes noodling around, fishing for a big idea or
promise for Pat's product.

See, the concept of the portable empire is to create digital products and sell
them over the Internet. But lots of people teach that. What I explained to Pat is
that he needs to have a specific promise.

Then take that promise and carry it through his blog, boot tiles and everything

We finally came up with a pretty good idea for Pat.

So here you are.

If you've been following me, you've broken down your bills into daily amounts.
You know you need to generate leads via ppc, seo or an affiliate program.

What's all this talk 'bout Pat and Joe got to do with YOUR bills? Or what does
it have to do with all this Twitter talk I've been dishin' out?

TWITTER: This is how I reconnected with Pat and Joe. I'm met both a year ago
at Pat's UnSeminar. But we lost touch.

On Twitter, within a week, we reconnected. And that's how we ended up doing

Here's my video on Tweet Deck if you haven't seen it yet:

BILLS: I told in the story above how Pat created his first product in a weekend.
And he sold more of it in a few days than he normally did CDs in a whole month
of touring as a blues musician.

What about YOU?

If an ex blues musician can create a product in a weekend, don't you think YOU
might be able to?

And if you DO that, now what kind of impact do you think that'd have on you
paying your bills?

Let's say you sell your product for $50.

And you sell one a week.

That's a $200 bill erased.

Let's say that you promote affiliate products to the people who buy your main
product. That might be another $50 or $100 a month there. So you erase another
bill or two.

And what happens if instead of selling 2 a week, you sell one a day.

If you convert 1% of visitors to buyers, to sell one a day, you need 100 visitors
a day.

If you were on my Ateam call last week, you know how to use Twitter to get a lot
more than 100 visitors a day.

If you follow the system for converting leads to sales in rows 4 and 5 of Promo Dashboard,
you've got a good shot at turning 10% of your leads to sales.

That would mean you only need 10 or 20 visitors a day to get the sale a day.

Or, if you bid on keywords on Google that have LESS than 7 ads, you'll get clicks
for whatever the minimum bid is. With a great quality score, you can get clicks for a penny
to a nickel. It's possible. People do it. I won't say getting a great QS on Google is easy.

It isn't.

But it can be done if you focus on it.

At dinner last night, I told Joe I thought you could get good at about anything you put
your mind to. He being big into the law of attraction and such agreed.

One of the things I noticed last night is that I kept bouncing around from idea to idea as
I'm prone to do. Joe kept coming back to the point we were discussing.


It's why I created Ockham's Razor. You can't see, move and finish unless you focus.
You can't focus unless you simplify.

Once you simplify, you can document your systems and outsource to the Philippines
as John Jonas teaches.

Or, if you only want to do the SEO Lies method, Justin Brooke can teach you how to
outsource that.

Do you see how all this fits together? That's why I call it Marlon's Master Plan. It all
fits together.

Need to pay your bills? How 'bout following the steps in Ockham's Razor to start?
How about using Product Dashboard to create your own product and Promo Dashboard
to promote it?

Just a thought.

People say, “Marlon, I don't have money. I can't afford to buy what you're selling.”

But the people who post to my blog who DO have money, all have their own products!
They DO what I teach.

Watch that. Notice the difference in the blog posts between the people who HAVE
money and the people who don't.

You'll find most of the “haves” have because they HAVE their own products. And that's
why they have.

Now, nothing wrong with building your list to start and promoting affiliate products.
Nothing wrong with that at all. But eventually you wanna fall in the “have”

It's interesting to see the number of people coming back to my blog saying,
“Marlon, I strayed. I followed the bright shiny objects. I tried to take the easy route.
But I've come back to your teachings and wish I'd never left.”

Read the blog. You'll see those comments.

This is the straight and narrow path. It isn't always the easiest.

My Ateamers, my folks, they follow the path less taken.

Let me hear YOUR feedback on my blog:

Hit me with your feedback on today's ezine

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

Check out all my products here:


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  • Valeriu says:

    Hey Marlon,

    Post something little on Twitter, but overall I like the article and I think I'll publish it into my blog.

    “Marlon, I don’t have money. I can’t afford to buy what you’re selling.”

    -> this is the newbie dilema. At some point we all have been there. IM is NO MORE for everybody nowadays…


    [HI Valeriu, I'd say IM is only for you if you're intelligent enough to find a group of people, find out what they want to buy and sell it to 'em. If a person can't do that, they should keep their day job.]

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